Monkeys with Typewriters

Jemima Gibbons

Description

A guide to social media for organizations

Sujets

• Gestion et management

Informations

• Publié par: Triarchy Press
• Date de parution: 09 décembre 2009
• Nombre de lectures: 0
• EAN13: 9780956537911
• Langue: English

Extrait

Jemima Gibbons
Monkeys With Typewriters
Myths and realities of social media at work
Published in this first edition in 2009 by:
Triarchy Press
Station Offices
Axminster
Devon. EX13 5PF
United Kingdom
[phone]
[e-mail]
www.triarchypress.com
© Jemima Gibbons 2009.
The right of Jemima Gibbons to be identified as the author of this book has been asserted by her in accordance with the Copyright, Designs and Patents Act, 1988.
All rights reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means including photocopying, electronic, mechanical, recording or otherwise, without the prior written permission of the publisher.
A catalogue record for this book is available from the British Library.
Cover artwork by Heather Fallows –
www.whitespacegallery.org.uk
Print ISBN: 978-0-9562631-4-8
Epub ISBN: 978-0-9565379-1-1
To Dad, who always ‘got’ it
Contents
List of Interviewees
Foreword
By Luis Suarez
Editor’s Note
Introduction
Chapter 1: Co-creation
DIY and customisation: why structure matters; the explosion in mass creativity that is being enabled by standardisation, remixability and modularity
Chapter 2: Passion
Social networking: play-time and the compulsive attraction of social tools
Chapter 3: Learning
Knowledge sharing & data exposition: the user-friendly power of wikis, tagging and bookmarking; the semantic web; why data will soon be ‘thinking’ for you
Chapter 4: Openness
Confessional profiling: blogs, microblogging and the new corporate transparency
Chapter 5: Listening
Long-tail visibility: how important insights and ideas can be reached through peer-to-peer and many-to-many communications
Chapter 6: Generosity
Collaborative innovation: how to make open source, crowdsourcing and creative commons work
Conclusion
Practical tips for making your workplace more happy and productive
Glossary
Acknowledgements
List of Interviewees
Name
Role
See Chapter/s  
Andy Bell
Creative Director, Mint Digital www.mintdigital.com/blog/
2. Passion/6. Generosity  
Stowe Boyd
Consultant, The /Messengers www.stoweboyd.com/
2. Passion  
James Boyle
William Neal Reynolds Professor of Law, Duke University School of Law www.ft.com/comment/ columnists/technologyforum/
6. Generosity  
Lee Bryant
Co-founder/Director, Headshift www.headshift.com/blog/
3. Learning  
Dominic Campbell
Managing Director, FutureGov www.futuregovconsultancy.com/
4. Openness  
Suw Charman-Anderson
Freelance Social Software Consultant strange.corante.com/
6. Generosity  
Tom Coates
Social Software Consultant, Yahoo! www.plasticbag.org/
3. Learning/4. Openness  
Lloyd Davis
Founder, Tuttle Club perfectpath.co.uk/
1. Co-creation  
Arie de Geus
Former Head of Strategic Planning, Royal Dutch Shell www.ariedegeus.com/
Introduction/2. Passion/5. Listening  
Benjamin Ellis
Managing Director, RedCatCo redcatco.com/blog/
3. Learning  
Jason Fried
Founder, 37signals 37signals.com/svn/
2. Passion  
Matt Glotzbach
Product Management Director, Google googleblog.blogspot.com/
3. Learning  
James Governor
Co-founder, RedMonk www.monkchips.com/
6. Generosity  
Roland Harwood
Director of Open Innovation, NESTA blogs.nesta.org.uk/connect/
1. Co-creation/6. Generosity  
John Horniblow
Head of Social Media and Digital Marketing, LABEL Group blog.label.ch/
6. Generosity  
David Jennings
Consultant, DJ Alchemi alchemi.co.uk/
2. Passion  
Pat Kane
Consultant, The Play Ethic www.theplayethic.com/
2. Passion/6. Generosity  
Ramsey Khoury
Managing Director, Head blog.headlondon.com/
Introduction  
Tariq Krim
Founder, Netvibes www.tariqkrim.com/
5. Listening  
Steve Lawson
Musician & consultant, Freelance www.stevelawson.net/wordpress/
2. Passion  
Stewart Mader
Consultant, Future Changes www.ikiw.org/
Introduction/3. Learning  
Ross Mayfield
Chairman, President & Co-founder, SocialText ross.typepad.com/
3. Learning  
Alistair Mitchell
Founder & CEO, Huddle blog.huddle.net/
1. Co-creation  
Scott Monty
Head of Social Media, Ford Motor Company www.scottmonty.com/
4. Openness  
Steve Moore
Founder, 2gether www.policyunplugged.org/
1. Co-creation  
Ziv Navoth
VP Marketing & Business Development, Bebo nanotales.net/
2. Passion  
Craig Newmark
Founder, craigslist cnewmark.com/
5. Listening  
Tim O’Reilly
Founder, O’Reilly Media radar.oreilly.com/
3. Learning  
Christian Payne
Social Technologist, Our Man Inside ourmaninside.com/
4. Openness  
Emma Persky
Organiser, London BarCamp6 blog.emmapersky.com/
1. Co-creation  
Gina Poole
Vice President, Social Software Programs & Enablement, IBM www.ibm.com/
3. Learning  
Nic Price
Former Corporate Intranet Manager, BBC www.beatnic.co.uk/
4. Openness  
M. T. Rainey
Founder & CEO, Horsesmouth www.horsesmouth.co.uk/
2. Passion  
J. P. Rangaswami
Managing Director, BT Design confusedofcalcutta.com/
3. Learning  
Arseniy
Social Media Consultant, MMD Rastourguev catscrossing.livejournal.com/
4. Openness  
Karin Robinson
Regional Field Director, Americans Abroad for Obama www.obamalondon.blogspot.com/
5. Listening  
Mark Rock
CEO, BestBefore Media blog.audioboo.fm/
6. Generosity  
Richard Sambrook
Director, BBC Global News sambrook.typepad.com/
4. Openness  
Natasha Saxberg
Partner, Webcom ApS natasha.saxberg.dk/
Conclusion  
Otto Scharmer
Senior Lecturer, Massachusetts Institute of Technology www.blog.ottoscharmer.com/
1. Co-creation  
Euan Semple
Freelance Consultant www.euansemple.com/
4. Openness  
David Sims
Head of Management, Cass Business School www.cass.city.ac.uk/
Introduction  
Maria Sipka
Founder & CEO, Linqia blog.linqia.com/
2. Passion/4. Openness  
Luis Suarez
Social Computing Evangelist, IBM www.elsua.net/
2. Passion/3. Learning/5. Listening  
Chris Thorpe
Developer Platform Evangelist, MySpace blog.jaggeree.com/
2. Passion  
David Weinberger
Co-author, The Cluetrain Manifesto www.hyperorg.com/blogger/
Introduction  
David Wilcox
Freelance Social Reporter socialreporter.com/
4. Openness  
Duncan Wilson
Associate Director, Arup arupforesight.ning.com/
6. Generosity
Foreword
by Luis Suarez
Monkeys with Typewriters is one of many books published in recent months on Social Computing and its emerging impact on corporates, not-for-profits and other social enterprises.
It stands out as a stunning novelistic approach to Social Computing, based on interviews with thought leaders in the field, vignettes and success stories (as well as examples of where things can go wrong!). These elements are complemented by highly practical advice on how to guide the uptake of Social Networking within an enterprise.
Indeed, this book will prove to be an indispensable resource for those who are only just beginning to explore the opportunities Social Software has to offer for changing the way a company operates, both internally and externally. Equally, the author’s use of brilliantly written stories of successes (and some exemplary failures) provides plenty of food for thought for established practitioners of the so-called ‘Enterprise 2.0’ movement. I find her description of the Tuttle Club inspirational, as an example of a new way of working together that is much more flexible, dynamic, un-structured, self-regulated, and conversation based. I’m inspired by the idea that the next generation of leaders will emerge from Social Computing through the communities and Social Networks they mingle with, rather than being imposed by the system or organisation that they work for.
Monkeys with Typewriters paves new ground in laying out the various challenges for Enterprise 2.0 within organisations, and Jemima does a beautiful job in showing not only where these challenges come from, but also how to overcome them, using sound advice that everyone can relate to. The author’s natural skill as a storyteller reveals things that stop people from embracing these new social tools in the workplace. Her insightful approach shows that it may not be as difficult as it may first appear to get benefits from using them.
Jemima identifies many benefits for enterprise within this new way of working, and here are two, as a taster: One benefit is that you can trust your employees to do a better job with less structure and micro-management. Another is that socialising business makes it feel like it used to be, when we were all working in the same offices and buildings, nurturing our face-to-face relationships and connections. But this time it is in a virtual environment: a globally distributed organisation.
Readers may wonder how this is possible, particularly given the reluctance many companies are currently showing towards embracing social networking tools in an open and transparent manner. Jemima addresses this in an inspiring and forward thinking way, showing that the key to success is to focus on people and the tasks that the technology enables them to do together, rather than starting from the technology itself.
Through her delightful interviews with, and quotes from, Enterprise 2.0 leaders, Jemima successfully sets a powerful agenda for the adoption of Social Computing in the business world. She goes one step further, by suggesting that this new wave of doing business is here to stay, and by revealing how it augments trends that have been developing over decades.
The first thing she highlights is the need for a new kind of leadership. A new kind of manager is needed, who is willing to do much more than manage; who wants to let go of command and control, forget about micro-management and over structuring and, instead, nurture a new world of Social Business in which relationships, connections and knowledge are key assets.
The author nicely illustrates a vision of a new workplace; one that is truly open, collaborative, and more transparent, and one in which both customers and vendors activ