More Great Ideas a Day

Jim Blythe

Description

Are you looking for a great idea or some inspiration to make your business more effective and cutting edge? Do you need to motivate and inspire your employees, shareholders or customers? Do you need to turbocharge your career? Do you want to do things differently? By starting each day with a new idea, you can meet the challenges of modern-day business and work with energy and creativity. This bumper book contains 365 more great business ideas, one for each day of the year, extracted from the world's best companies and managers. From marketing to PR, presentations to time management, starting up new businesses to reducing costs, sales to writing great copy, each idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. More Great Ideas a Day... is the companion guide to the best-selling An Idea a Day and offers even more ideas in a simple but potenitally powerful book for anyone seeking new inspiration and that killer application in their business and work life.

Sujets

• Gestion et management

Informations

• Publié par: Marshall Cavendish International
• Date de parution: 05 juin 2013
• Nombre de lectures: 0
• EAN13: 9789814484664
• Langue: English

Extrait

The ideas in the book are compiled from titles in the 100 Great Ideas series published by Marshall Cavendish Business
Cover design: Benson Tan
Text Copyright Jim Blythe, Patrick Forsyth, Jonathan Gifford, Anne Hawkins,
Jeremy Kourdi, Andy Maslen, Sarah McCartney and Howard Wright
Copyright 2013 Marshall Cavendish International
Published by Marshall Cavendish Business
An imprint of Marshall Cavendish International
1 New Industrial Road, Singapore 536196
[e-mail]
www.marshallcavendish.com/genref
Marshall Cavendish is a trademark of Times Publishing Limited
Other Marshall Cavendish offices:
Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown NY 10591-9001, USA Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Floor, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia
The right of Jim Blythe, Patrick Forsyth, Jonathan Gifford, Anne Hawkins, Jeremy Kourdi, Andy Maslen, Sarah McCartney and Howard Wright to be identified as the author sof this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Requests for permission should be addressed to the publisher.
The authors and publisher have used their best efforts in preparing this book and disclaim liability arising directly and indirectly from the use and application of this book.
All reasonable efforts have been made to obtain necessary copyright permissions. Any omissions or errors are unintentional and will, if brought to the attention of the publisher, be corrected in future printings.
National Library Board, Singapore Cataloguing-in-Publication Data
More great ideas a day... : 365 more business ideas for each day of the year. -
Singapore : Marshall Cavendish Business, 2013
pages cm
eISBN: 978 981 4484 66 4
1. Management. 2. Success in business.
HD31
658.4 -- dc23 OCN840385925
Printed and bound in Singapore by Markono Print Media
CONTENTS
Introduction
1 Be open to new ideas
2 Try snowballing
3 Be on time
4 Make it fun
5 A fresh set of eyes
6 Plan for action
7 Building customer trust and loyalty
8 Acknowledge and celebrate progress
9 The overall opportunity
10 Run a media event
11 Remember, you re selling
12 Media storming
13 Challenge the management structure
14 Know what a brand is
15 See where time goes now
16 Know where you stand
17 Too successful to survive!
18 Stay consistent
19 Find the right partners
20 Reading isn t speaking
21 What are they afraid of?
22 Think in new areas
23 A final rehearsal?
24 Leader-managers
25 A powerful argument
26 Think the unthinkable
27 Setting clear objectives
28 Get decision-makers together
29 Headline idea - your reader is selfish
30 Stealth branding
31 Trouble in stores
32 Know your journalist
33 Worth a thousand words
34 Understanding the market
35 Naming 1: Give yourself two meanings
36 Franchising
37 Naming 2: Renaming your brand
38 Your presenting profile
39 Plan for action
40 Share the wealth
41 Use promotional gifts that really promote
42 Businesspeople love offers too
43 A question of respect
44 Make the budget work
45 Look back at history
46 Social networking and transmitting company values
47 Naming 3: Name your company after yourself
48 Setting objectives
49 Achieving breakthrough growth
50 Develop all the angles
51 Using Pareto s law
52 Empowering staff
53 Break your routines
54 Plan for your succession
55 Think of the good and the bad
56 Write tight
57 Market testing
58 One product: Limited edition packaging
59 A risky business
60 An overall structure
61 Believe in yourself
62 A shared vision
63 Write as you speak
64 Revive a vintage brand
65 Unlikely partners
66 Ditch group brainstorming
67 Increasing competitiveness
68 Insisting on respect
69 Keep things simple
70 Waste not want not
71 Involve your stakeholders
72 Speak the customer s language
73 Send a card
74 An offer you can t accept
75 Set up a blog
76 Highlighting unique selling points (USPS)
77 Provide your own experience
78 Logos 1: Logos go large
79 Be clear
80 Play a tune
81 Give clear instructions
82 Pictures, photos and cartoons
83 It s what s inside that counts
84 Partnering
85 Spread the word
86 We ll put that right later...
87 You cannot know it all
88 Suspend judgment
89 Avoid clich s (like the plague)
90 What a difference a day makes
91 Can I speak to...?
92 It is not just nerves
93 Harvest ideas from unusual sources
94 Look forward
95 Motivate your people
96 Build your corporate culture
97 Pricing 1: setting your selling price
98 What did Big Ben say to the Leaning Tower of Pisa?
99 Look for the silver lining
100 Outsourcing
101 Pricing 2: Never discount
102 Putting your message together
103 Shiny, bright, exciting adjectives
104 When things go wrong
105 Ask challenging questions
106 Information dashboards and monitoring performance
107 Choose your partners
108 Grab them early
109 Communicate all of the time
110 Befriend a designer
111 Handling telephone interruptions
112 Making exhibitions work
113 Ask someone new for coffee
114 Create action groups
115 The 20:20:20 technique
116 Watch your back
117 Direct the meeting
118 When the order of the day is mob handed
119 Pricing 3: Be the cheapest
120 Complementary partnering
121 Cupcakes, champagne and murder
122 Pricing 4: Keep a bargain basement
123 Getting off to a good start
124 Pricing 5: Give great value
125 Does your service live up to the copy promise?
126 Using 8:3:3 - finding your passion!
127 Speaking in tongues
128 Assume the worst
129 Remember that it is a commercial transaction
130 Find the spaces
131 Time to stay put
132 Fight your fear of failure
133 Organizing the environment
134 Business process redesign
135 It takes all sorts
136 Pricing 6: Be the most expensive
137 Distance and closeness
138 Do you have a hockey-stick?
139 Be a visitor in your own world
140 Customer tiers
141 Sponsor something for your customers
142 Does everyone know what caused the fire?
143 Move the goalposts
144 Where should we make this?
145 Fearless designs
146 Customers or cannon fodder?
147 Generate as many ideas as you can
148 Many, many, many...
149 Make things look ridiculous... on purpose
150 Kotter s eight phases of change
151 Don t believe everything you read!
152 Follow interesting bloggers and twitterers
153 Don t get complacent
154 The audience
155 Get rid of self-limiting habits
156 (Type) size matters
157 Don t just put out the fire
158 Tell your people what you stand for
159 Business-to-business marketing
160 Stop telling yourself you re not innovative
161 Taking questions
162 Get people aligned
163 Mix business and chat appropriately
164 E-branding 1: building your brand s website
165 Partner with a charity
166 When being regular is a problem
167 Enhance your profile as a professional
168 Don t stop before you ve arrived at your destination!
169 Options and consensus
170 Reassuring your online customers
171 Enter competitions
172 Don t try to do everything!
173 Set up an ideas wall
174 Branding
175 Hello to you, and hello to you too
176 Read as much as you can
177 Finding gems
178 Why not stick with the generic?
179 Stand in other people s shoes
180 The conflict/time equation
181 Help the media
182 Getting help ... and helping others
183 Make friends with the media
184 Empowerment
185 Practice creativity
186 Two important rules
187 Southern fried planning
188 Make an exhibition of yourself
189 Keep on trying
190 Trust your employees
191 Go forth and multiply
192 If inventory is an asset...
193 Anticipate problems, obstacles, enemies and processes
194 Get the layout right
195 Blogs are your friend
196 Create an ideal competitor
197 Define your job
198 Bring in diversity
199 Short or tall?
200 Carrier bags in colour
201 Selecting the words you use
202 Sell your own samples
203 Reward yourself
204 Shape
205 Whet appetites!
206 Some putting power
207 Direct selling
208 Who pays the ferryman?
209 Foster enthusiasm - it s infectious
210 Walk around
211 Put yourself on a networking site
212 Is your working capital working?
213 Communicate, communicate, communicate
214 Take heed of the movies
215 Specialise
216 When you don t have time to plan, plan!
217 Be an expert
218 Putting across the main content
219 Three-factor theory
220 Why are you calling
221 E-branding 3: Youtube
222 At the bottom of the pile
223 It fell off the back of a lorry
224 Brand your vehicles...
225 Why don t they just pay up?
226 Attend conferences that are off-topic
227 Be diplomatic
228 Keep it short (somtimes)
229 Think like a venture capitalist
230 Make your product easier to use than everybody else s
231 If I had wanted it tomorrow I would have asked for it tomorrow
232 Time to tell a white lie?
233 Make a list - own your life
234 It s all a bit of muddle...
235 E-branding 4: Email signatures
236 I just need to make one more change
237 Hop on the bandwagon
238 That s funny, not
239 Encourage innovation
240 Go where the action is
241 Role-play
242 Form a panel
243 Just what they want and no more!
244 Actively seek out the opposite
245 Clear as a bell
246 Clear strategy
247 Create the right enviro