THE HIGH PERFORMANCE ENTREPENEUR

Subroto Bagchi

Description

‘Highly readable, crisply written…inspirational reading for any new Indian entrepreneur’—Frontline Difficult though setting up a business is, becoming a high-performance entrepreneur is harder still. And yet, of the many thousands who try, there are those who go on to become successful; some even graduate to setting up companies that hold their own against the toughest competition, becoming icons of achievement. In The High-performance Entrepreneur, Subroto Bagchi, co-founder and chief operating officer of MindTree Consulting, draws upon his own highly successful experience to offer guidance from the idea stage to the IPO level. This includes how to decide when one is ready to launch an enterprise, selecting a team, defining the values and objectives of the company and writing the business plan to choosing the right investors, managing adversity and building the brand. Additionally, in an especially illuminating chapter, Bagchi recounts the systems and values which have made Indian IT companies on a par with the best in the world. High-performance entrepreneurs create great wealth, for themselves as well as for others. They provide jobs, crucial for an expanding workforce such as India’s, and drive innovation. In India as elsewhere, governments have become much more entrepreneur friendly than ever before and the rewards of being a successful entrepreneur are many. More than just a guide, this is a book that will tap the entrepreneurial energy within you. ‘The tips offered in the book can make all of us, businessmen and employers, better at our jobs’—Business India ‘[A] wonderful book which will go a long way in guiding aspiring entrepreneurs’ —Sahara Times ‘A guiding light to budding entrepreneurs’— ‘A must-read for all those who dream of building a great institution from scratch’ —Free Press Journal

Sujets

• Gestion et management
• Entrepreneurship
• India

Informations

• Publié par: Penguin Books India Pvt Ltd
• Date de parution: 01 juin 2008
• Nombre de lectures: 0
• EAN13: 9788184750034
• Langue: English

Extrait

‘Highly readable, crisply written…inspirational reading for any new Indian entrepreneur’ – Frontline
Difficult though setting up a business is, becoming a high-performance entrepreneur is harder still. And yet, of the many thousands who try, there are those who go on to become successful; some even graduate to setting up companies that hold their own against the toughest competition, becoming icons of achievement. In The High-performance Entrepreneur , Subroto Bagchi, co-founder and chief operating officer of MindTree Consulting, draws upon his own highly successful experience to offer guidance from the idea stage to the IPO level.
This includes how to decide when one is ready to launch an enterprise, selecting a team, defining the values and objectives of the company and writing the business plan to choosing the right investors, managing adversity and building the brand. Additionally, in an especially illuminating chapter, Bagchi recounts the systems and values which have made Indian IT companies on a par with the beast in the world.
High-performance entrepreneurs create great wealth, for themselves as well as for others. They provide jobs, crucial for an expanding workforce such as India’s, and drive innovation. In India as elsewhere, governments have become much more entrepreneur friendly than ever before and the rewards of being a successful entrepreneur are many. More than just a guide, this is a book that will tap the entrepreneurial energy within you.
‘The tips offered in the book can make all of us, businessmen and employers, better at our jobs’ Business India
‘[A] wonderful book which will go a long way in guiding aspiring entrepreneurs’ Sahara Times
‘A guiding light to budding entrepreneurs’ Times of India
‘A must-read for all those who dream of building a great institution for scratch’ Free Press Journal
PROTFOLIO THE HIGH-PERFORMANCE ENTREPRENEUR
Subroto Bagchi was born in Patnagarh, Orissa, in 1957. He is co-founder the chief operating officer of MindTree Consulting, one of India’s most admired companies. He was ranked among India’s fifteen most influential business persons by Business Today magazine in 2006. He has been well known for his columns, ‘Arbor Mentis’, for Businessworld, and ‘Times of Mind’ for the Times of India. The High-performance Entrepreneur is his first book. His other writing can be accessed at www.mindtree.com/subrotobagchi Subroto Bagchi is married to Susmita, a writer, and they have two daughters, Neha and Niti.

PRAISE FOR THE BOOK
A must-read for anyone aspiring to start a new venture. You will find yourself referring often to this book as you chart your course forward on the exciting adventure of entrepreneurship.
Vijay Govindarajan Earl C. Daum Professor on International Business, Tuck School of Business at Dartmouth College
_______________
Subroto Bagchi has converted his experience in building MindTree into a treasure trove of perspective and advice to the budding entrepreneur. Written in an easy conversational style, with examples, it provides a peek into the personal and team characteristics persistence, integrity, passion and sacrifice-that result in high performance entrepreneurship. A must-read for all who dream of building a great institution from scratch.
C.K. Prahalad Paul and Ruth McCracken Distinguished University Professor, The University of Michigan  



THE HIGH- PERFORMANC E ENTREPRENEU R Golden Rules for Success in Today' s Worl d
SUBROTO BAGCHI


PORTFOLIO Published by the Penguin Grou p Penguin Books India Pvt. Ltd, 11 Community Centre, Panchsheel Park , New Delhi 110 017, Indi a Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, US A Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto , Ontario, M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc. ) Penguin Books Ltd, 80 Strand, London WC2R 0RL, Englan d Penguin Ireland, 25 St Stephen's Green, Dublin 2, Irelan d (a division of Penguin Books Ltd ) Penguin Group (Australia), 250 Camberwell Road, Camberwell , Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd ) Penguin Group (NZ), 67 Apollo Drive, Rosedale, Auckland 0632, New Zealand (a division of Pearson New Zealand Ltd) Penguin Group (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank , Johannesburg 2196, South Afric a
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, Englan d

First published in Portfolio by Penguin Books India 2006
This paperback edition published 2008

Copyright © Subroto Bagchi 200 6
All rights reserve d
ISBN 978-01-4306-426-8

This Digital Edition published 2011. e-ISBN: 978-81-8475-003-4 Digital conversion prepared by DK Digital Media, India.
This e-book is sold subject to the condition that it shall not, by way of trade or otherwise , be lent, resold, hired out, or otherwise circulated without the publisher's prior writte n consent in any form of binding or cover other than that in which it is published an d without a similar condition including this condition being imposed on the subsequen t purchaser and without limiting the rights under copyright reserved above, no part of thi s publication may be reproduced, stored in or introduced into a retrieval system, o r transmitted in any form or by any means (electronic, mechanical, photocopying , recording or otherwise), without the prior written permission of both the copyrigh t owner and the above-mentioned publisher of this e-book .


 
To the first five hundred MindTree Minds and in particular, Ashok Soota N. Krishna Kumar S. Janakiraman Scott Staples Anjan Lahiri Kamran Ozair N. Parthasarathy Kalyan Banerjee and the baby of the team, Rostow Ravanan
Men who were ready to start.


Contents
Copyright
Preface
Introduction
1. When Do I Know If I Am Ready?
2. Profile of an Entrepreneur
3. Sensing the Right Opportunity
4. Choosing the Team
5. DNA Mission Vision and Values
6. How Are You Different?
7. Writing the Business Plan
8. Choosing the Right Investor
9. Getting Good People and Keeping Them
10. Building the Process-focused Organization
11. A Company Is Known by the Customers It Keeps
12. Managing Your Money
13. Building Your Brand
14. Emergence and the Willingness to Change
15. Managing Adversity
16. From Idea to IPO
17. Reasons Start-ups Fail
18. Lessons in Entrepreneurship from the Indian IT Industry
The Last Word
Additional Resources
Preface
I like to see myself as a journal-keeper of sorts. When MindTree Consulting was started with nine other co founders in 1999, I felt that I had two duties. One, helping with the task of building the organization. Two, watching the process unfold, so that it could be narrated to people who could benefit from our experience and in turn launch their own endeavours.
It is in that context that my meeting with Sudeshna Shome Ghosh of Penguin proved to be a turning point. She wanted me to write a book based on the experience of setting up MindTree.
My first reaction was to look around to see what was already available. I was quite surprised to see that not much experiential and real-time material is on the bookshelves on a topic like this. You have the assorted management textbooks on entrepreneurship and a whole bunch of self-help books on various aspects of management. Then there is the enormous body of literature by people who have written success stories long after the success was born. Very little of it narrated in the first person by the people who actually did it. That told me, this book is needed.

It took me a year to write The High-Performance Entrepreneur . I do not claim to have provided profound knowledge. I have written it from my limited, and often unsophisticated, perspective.
I have a dream, though. Ten years from now, somewhere a person will say, his or her entrepreneurial voyage was helped in some small way, by reading this book.
A book’s strength lies not just in what is written in it. It is about what you could potentially take away from it. For I believe, the world goes round not on the strength of giving, but the ability to receive. I trust that ability in my readers will make up for the incompleteness of the book. It is such a vast subject, it is bound to be incomplete.
I am grateful to my colleagues at MindTree, particularly co-founder and Chairman Ashok Soota, who gave me the space to write this book.
Krishan Chopra, Executive Editor at Penguin, made valuable suggestions for changes. Shanti Uday, my Administrator at MindTree, joyfully helped out with the changes. To both, I am profoundly grateful.
Bangalore
1 September 2006
Subroto Bagchi
Introduction
There are an estimated 6.5 billion people on earth. Of these, a third live in India and China. In the Indian subcontinent alone, there are 450 million children below the age of 15 who will join the workforce soon. Neither the government nor large businesses can by themselves create avenues for employment and growth for these people. It can only be done by new entrepreneurs.
Entrepreneurs create jobs. Jobs provide people with livelihoods. Without a livelihood, every one of us is lost on this planet. Given a good source of livelihood, we feel secure enough to raise families and are able to provide emotional security to the people who depend on us, besides exploring our own potential. Thus developing entrepreneurship should be a matter of global priority.
Yet, until recently, the subject of entrepreneurship was never studi