Macromedium

Herlander Elias

Description

There is an on-going transformation regarding how digital media, especially the web, have evolved. In this new context of ours all media is converging into a massive super-medium. That is the macromedium, a medium encompassing the online, computing, networks, clouds, servers, mobile media, and more. What is interesting from a consumer-user point of view, is that now all we have access to is in one place. No more complication. The digital space is becoming one system that demands our usage and attention, regardless of formats, languages and design. This convergence is inevitable.

Sujets

• Loisirs
• Arts Numériques
• Computers
• Informatique
• Graphics
• Design
• Media

Informations

• Publié par: Tablo Pty Ltd
• Date de parution: 10 juillet 2019
• Nombre de lectures: 0
• EAN13: 9781925993660
• Langue: English

Extrait

Other Published Works
    .(2019). Macromedium: The Internet As The Convergence of All Media. Tablo, Melbourne, Austrália / Apple iBook Store.
.(2018). Homo Cypiens: Man In The Age of The Macromedium. Tablo, Melbourne, Austrália / Apple iBook Store.
.(2018). Cloudpunk – The Digital Fifth Wave. Tablo, Melbourne, Australia / Apple BookStore / Amazon / Barnes & Noble
.(2018). Cloudpunk – A Quinta Vaga do Digital. Lisboa, Portugal: Fronteiras do Caos.
.(2018). Homo Cypiens 3-3: Massive Dynamics. Tablo, Melbourne, Austrália / Apple iBook Store.
.(2017). Homo Cypiens 2-3: The Moving Frontier. Tablo, Melbourne, Australia / Apple iBook Store.
.(2017). Homo Cypiens 1-3: And The Connected World.Tablo, Melbourne, Australia / Apple iBook Store.
.(2017). Cloudpunk – A Quinta Vaga do Digital.Tablo, Melbourne, Australia / Apple iBook Store.
. (2016). Brandware – Quando as Marcas e os Meios Digitais Colidem. Tablo / Apple iBook Store / Amazon.
. (2013). Post-Web: The Continuous Geography of Digital Media. Odivelas, Portugal: FormalPress
. (2012). A Galáxia de Anime: A Animação Japonesa Como New Media. Covilhã, Portugal: UBI - Livros LABCOM.
. (2008). First Person Shooter: The Subjective Cyberspace. Covilhã, Portugal: UBI - Livros LABCOM.
. (2008). O Videojogo e o Entretenimento Global: First Person Shooter. Lisboa, Portugal: MediaXXI-FormalPress.
. (2007). Néon Digital – Um Discurso Sobre os Ciberespaços. Covilhã, Portugal: UBI - Livros LABCOM.
. (2006). A Sociedade Optimizada pelos Media [The Media-Optimized Society]. Lisboa, Portugal: MediaXXI-FormalPress.
. Elias, Herlander (Ed., 1999). Ciberpunk – Ficção e Contemporaneidade. Lisboa, Portugal: Dist. Sodilivros.
Credits
 
 
 
 
 
 
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Copyright © Herlander Elias, Author, 2017
All rights reserved. No excerpt whatsoever of this edition may be reproduced, recorded on a archive system, or be transmitted, in any way, or by any means, whether it is electronic, mechanical, photocopied, saved, or of any other kind, without the explicit permission from Herlander Elias.
 
 
Author: Herlander Elias

Translation & Proof Reading: Herlander Elias & Ondina Pires
Cover Design: Herlander Elias
Macromedium
1. Always Online
The new fact and motto is that the internet is the stage for every kind of media consultation, sharing, uploads and downloads. The internet is a library and is a stage for acting, files and a laboratory. This medium, which now is maturing, is the medium for all media; it is, actually, the first “macromedium”, a medium that gathers all the applications, all kinds of media’s files, platforms and services. What has been making the macromedium as overwhelming as the days go by is the fact that being a medium in the present age means it is dedicated to all generations. The internet is the medium of all mediums, it is the medium devoted to all ages. One thing to be considered is that the people of different ages converge into the internet, and we are all simultaneously online even more aligned with the macromedium that encompasses, spreads and informs. For this reason, the Internet is macro for being gigantic and it is a medium because it follows the actual trend that everything attaches to it regardless of its format. All the contents and provisions develop themselves around a medium that unifies them all, and each user approaches it. We are also considering that the younger people from the generation Z and from the Generation Alpha (even younger) spend a lot of time online. Regarding the new generations, what one can say is that the only thing that remain is the internet, e.g. the macromedium, and this medium self-configures itself. In a very close future, we will be “human addendums” of a content, service and communication vicious machine wired forever to terminals and the thriving of this macromedium is such that words like offline do not make any sense. This way, the macromedium will have an impact way bigger than the computer. What is happening is the web 4.0 computation’s experience. This is, beyond question, the age of the smart network linked with people and smart machines. For the first time in the digital history, we are forehanded by a machine of the machines which controls the digital, the space that once was iconic designated as “cyberspace”. We gave up making choices. Moreover, this is a machine that makes those choices for us. Furthermore, what some people consider as a regression is truly a remarkable progress. We have before us a macromedium, which perceives, consults, anticipates, guides and manages the information for ourselves. All the borders are highlighted since the simplified digital understands us and arranges each user’s life.
Without differences between being online and being offline, the thing is that we are even more synchronized with the macromedium that allures us with its proposals, products and services. In the age of the unifying multimedia medium, what is happening is that we are more consigned to the condition of consumer-users. The Internet macromedium is a result of the information society plus the capital society. Hereupon, what remains is a new instance that does not have a center (if there ever had), in order to have a tendency to make us interact only with a constellation of data, considering that the bluntest phenomenon is the unimedia and we are facing an unstoppable convergence. The macromedium is a medium that allows the corporations to better-know our profile. One thing that changed was the software, too. There is no more ultimate software. Instead, there is always a “bug” to be solved. We are in an era of unifying and convergence, such thing means that what is left is not the product but the experience. According to this, we feel formatted to act legally with a macromedium of the originals. The copies ended, so did the piracy. What remains is the usage’s experience that we ascent, through terminals, to the information that is somewhere in the medium that contains-it-all and attracts everybody. It is not by any chance that what endures people is the experience, the union and the convergence. These concepts have already been worked on by the corporate culture and the capital society. By met-up with the Internet 4.0, capital society inoculate the information society with its codes and, thus, thriving a model of interaction with the digital that leaves no choices to the user except to test and use it. In this macromedia age, nothing belongs to anyone. What we do have is access to a huge agglutinative medium, which contains the data of each age of the humanity.
The huge quantity of information available nowadays proves that the consumer-users abdicated of their privacy to gain access to specific applications, products and services. The digital, or the so-called macromedium, works like a space that is transmedia, hypermedia and unifying, in which machines manage our data in order to everything works better and linked with more machines. At the same time that even more information becomes available in the Internet, it turns into an even more privatized and functional space only if the users subscribe themselves. The free-to-use Internet ended, so did the free contents. Together we are a legion in the macromedium where the compulsory future imposed for us is to consume things.In the future many people will be befuddled when they think that a pre-history, a remote phase existed in the Internet, in which amateurs set the consulted data because now everything is branded. The macromedium seduces us to adhere to new mediums and proposals. The big difference in the present is that this network recognizes us, it knows what we do and what we are going to do. We are becoming as predictable as the 80’s videogame characters. Somewhere in the macromedium there is a brand that has acceded to our data and decided that it knows how to convince us to join the novelties. We have stopped being surprised by the proposals.