111 Tips on How to Market Your Book for Free

Doris-Maria Heilmann

Description

This second - totally revised, expanded and updated - edition of the popular book marketing guide showswriters and publishers how to market books for free. Confused about how to build an author platform? Frustrated with slow marketing progress? Discover how to create a viable online author presence in this valuable and informative book, "111 Tips on How to Market Your Book for Free" - Detailed Plans and Smart Strategies for Your Book's Success..Creating an online presence can be a daunting task for the author. Promoting yourself and a book can quickly lead to becoming overwhelmed. Strategize your writing career by planning how to publish, publicize, and launch your book. Learn how to get your books in bookstores and libraries, and successfully contact television and radio stations, and bloggers. Develop a solid plan to market your book and watch your sales grow. Are you ready to elevate your book promotion?For newcomers and seasoned authors, "111 Tips on How to Market Your Book for Free "delves deeply into the mechanics of taking your writing career to the next level. With more links and resources, this book can easily become invaluable to the writer. Although it may be dense with information, the content is much more detailed.Reviewer: "I liked the author's tips on how to build online relationships. As someone who avoids social media, (it has been the bane of my author's existence). I really appreciated how the author breaks down how to work on social media. Short, to the point, succinct. Finally, I get it! I am so excited to implement so many of these ideas. I was also thrilled to read the section on how to pitch to television and radio. Another superb writer's resource book from an excellent author."

Sujets

• Marketing et communication

Informations

• Publié par: 111Publishing
• Date de parution: 31 mars 2021
• Nombre de lectures: 0
• EAN13: 9781988664255
• Langue: English

Extrait

111 Tips on How to Market Your Book for Free:
Detailed Plans and Smart Strategies
for Your Book’s Success



© Copyright 2021 Doris-Maria Heilmann
Publisher: 111Publishing
All rights reserved under International and Pan-American Copyright Conventions. No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without permission in writing from the author.
ISBN Print 978-1-988664-26-2
ISBN eBook 978-1-988664-25-5



111 Publishing
21 Crockett Ct, Antigonish, NS, Canada



Contents
Chapter 1 – CONTENT BOOK MARKETING
Chapter 2 – HOW TO CREATE YOUR AUTHOR PLATFORM
Chapter 3 – BOOK REVIEWS – AND HOW TO GET THEM
Chapter 4 – NETWORKING: SOCIAL MEDIA and OFF-LINE MARKETING
Chapter 5 – “PASSIVE” BOOK MARKETING
Chapter 6 – MORE BOOK MARKETING POSSIBILITIES

111 Tips on How to Market Your Book for Free: Detailed Plans and Smart Strategies for Your Book’s Success.
“There is no elevator to success. You have to take the stairs.” ~ Stieg Larsson
“The best marketing doesn’t feel like marketing.”
~ Tom Fishburne, Marketoonist
“The richest people in the world build networks-everyone else looks for work.”
~ Robert Kiyosaki, author of Rich Dad, Poor Dad
Dear Reader,
These are my favorite quotes when it comes to publishing and book marketing. They set the tone for this latest valuable publishing and book marketing guidebook. The world is filled with authors trying to sell their books. Everyone wants to know the secret on how to increase their sales. My aim is to inspire you to become more creative in promoting your writing.
You will be provided with 111 tips on how to successfully marketing your book(s) for free – in an “organic” way. You will do this through content writing, networking, and many other small, savvy steps during the writing, publishing and book-layout process.
One of the best motivations to write is simply the love of writing. If you learn the steps to successfully market your books, you will be comfortable in book marketing as well, especially when using a lot of content writing. Remember, it takes five years, 10,000 hours, or five books until you are really known in reader circles. This is about the same amount of time as artists in other professions, or athletes, need to establish themselves in their field. So, there is no need to implement all these tips in a week or a month.
Take one small step every day. It is more important to write your next book, blog, or magazine article. You are on a long-term journey; your writing and publishing career will span decades. Enjoy the writing in every form – from blogs or short stories to novels – for many years to come. Do not stress yourself over all these completely new steps in the publishing and marketing process. Slow and steady wins the race!
Becoming a Bestseller Author Takes Years.
Building up your readership takes lots of time, so it is surprising that some authors dream of their first book as a potential bestseller. They do not realize that it takes months and years and hard work, to gain an audience – one reader at a time.
It Takes Time… Many authors have totally unrealistic expectations when it comes to the time required for effective book promotion and making meaningful connections with readers. They expect wonders from a single sales campaign, and they do not understand that underpricing or “selling” for free is not a marketing strategy.
A Marathon–Not a Sprint!
Becoming an author-publisher is a long-term commitment and requires hundreds of small steps on the path to success! Before you start to write, create yourself a roadmap. Take your time. See your writing and publishing efforts as a long-term project and avoid unrealistic expectations.
Your first step is to create a professional-appearing book. Do the groundwork to build up your author platform, and then have fun, winning one reader at a time. Bowker , the world’s leading provider of bibliographic information, explains: “The most successful self-publishers do not view themselves as writers only but as business owners. They invest in their businesses, hiring experts to fill skill gaps and to gain more time for writing.”
Read more:
https://savvybookwriters.wordpress.com/2013/05/12/what-publishers-wont-tell-you
https://savvybookwriters.wordpress.com/2013/04/01/writing-is-an-art-publishing-is-a-business
https://savvybookwriters.wordpress.com/2013/05/11/success-for-your-book-in-non-traditional-markets
One of my publishing/book marketing clients wrote in an e-mail last year:
Hi Doris, last week’s sales were a little disappointing. I did eReader News Today, Kindle Nation Daily, BookBlaster, Kirkus, PixelScroll, Ebook Bargains, and my Klout score went up from all the tweets, mentions and re-tweets, and my follower-ship is over 40,000. Yet still, I managed only a total of 250 sales for the entire week and BookBub turned me down again.
Assuming I see significant improvement in sales figures from the above activity, how are sales then sustained? I know I have a lot of work to do on my website, Goodreads, Twitter, Facebook, etc., but I’m already working around the clock – was up at 1:30 a.m. and wrote until 5:30 a.m. Went to bed, back up at 8. Sunday all day writing. Saturday, all day marketing, and writing. Please let me know what you think.
My answer:
What do I think? Just reading this schedule makes my head swirl. : ) I might think the same thing as your wife: Go hiking in the mountains, go sailing or fishing, take a cruise, or whatever brings you joy, and relax. : ) Your sales figures for one week would be a dream for most authors in one month!
Always remember, you write for fun; you do not need to make a living. Also, the first book is always the hardest. From the second or third book on, you will be slowly recognized as a writer, but it will really take off from the fifth book on. The sales figures for your first book are not important. What is more important is creating a brand as a writer and building a professional platform. Publishing is not a sprint, it is a marathon!
If you want to become a Self-Publisher:
Create a marketing plan and finalize your budget. Like any other business, establish short-term, middle-term and long-term goals for your book, your publishing process, your book-marketing efforts, and your author brand. How much can you spend a month for editing, book cover design, formatting, book layout, and for your website, hosting, etc.? Be as detailed as you can. Look at your other expenses. What can you cut to make room for your publishing budget? Even if your book marketing costs are minimal, the production of a print book or a digital version requires some funds.



Chapter 1 – CONTENT BOOK MARKETING
Think and Grow Rich is the title of a book by Napoleon Hill, a journalist, who studied 500 rich men over several years and boiled down their success in thirteen single steps. Let’s change his book’s title into: “Think and Become a Bestselling Author”.
http://eventualmillionaire.com/Resources/ThinkandGrowRich.pdf
Here are some of Napoleon Hill’s Findings:
“DESIRE, PLANING, and PERSISTENCE will lead you to success eventually. This is not so different from the modern-day concept of visualizing your writing and publishing goal. Authors who create value for others have the right to be as rich as they want. Becoming a bestselling author, or a wealthy one (not only money-wise), starts with your mindset.”
Marketing Tip # 1:
Use Content Marketing to Promote Your Books.
Even the shyest author, who would never speak at writers’ conferences, or to a group of book lovers at a library, can write his or her way to success. I am not talking about your next book, which is certainly important. Your readers will want to read more from you – soon – once they discovered you as an author. Writing short stories, magazine articles, blogs, guest posts, and prequels for your next book – it all helps to get noticed by readers. At the same time, you build your writer’s platform and your place within the search engines.
Content marketing is a form of attracting readers/customers to you, the author, through the writing of short stories, blogs, magazine articles, guest blogs, etc. In other words, it is marketing through your content – rather than by paying for expensive advertisements. It is a way to soft sell your paid writing. The object is to entertain (or educate) first and sell second. You should rarely talk about your book. You can mention it in your author bio, but not in the actual writing content.
Writing content aside from your book will not automatically transform your book into an overnight success, but it is a wonderful tool for a long-term strategy. It helps to build an author platform, and it also provides your readers a valuable sample of your writing. And, when you write books for the joy of writing, all the better! Bestselling author Erica Jong said: “When I sit down at my writing desk, time seems to vanish. I think it is a wonderful way to spend one’s life.”
You have already the three main assets to become a successful content writer: your writing skills, the content you have already penned, the research you have done for your book(s).
Your research can be used to write at least 20 to 30 arti-cles or blog posts. If you regularly post them on LinkedIn and Goodreads, it will boost your search engine ranking tremendously. But not only that: You can sell those arti-cles to newspapers and magazines.
Here are some additional benefits of writing new content: It is a subtle way to promote your book You will receive valuable back-links to your website or blog You will have lots of oppo