Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

Neal Schaffer

Description

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Sujets

• Entrepreneuriat
• Communication digitale
• Marketing
• Business
• Economics
• Marketing et communication
• Marketing digital

Informations

• Publié par: eBookIt.com
• Date de parution: 07 août 2011
• Nombre de lectures: 1
• EAN13: 9781456604615
• Langue: English

Extrait

ADVANCE PRAISE FOR
Maximizing LinkedIn for Sales and Social Media Marketing

“Neal Schaffer is an important voice in the social business movement today. His deep understanding of how LinkedIn operates as a business tool is invaluable.”
—Beverly Macy, CEO, Gravity Summit and coauthor of
The Power of Real-Time Social Media Marketing
 
 
“The definitive guide for B2B sales & marketing professionals to generate real business on LinkedIn.”
—Jon Ferrara, founder and CEO of the visionary social CRM platform Nimble
 
 
“For the vast majority of sales and business development professionals out there, LinkedIn is a largely untapped resource ripe for the picking. Neal Schaffer props up the ladder and hands you the bucket with this book. Read it, learn it, and start driving business through LinkedIn!”
—Jason Falls, SocialMediaExplorer.com and coauthor of No Bullshit Social Media: The All-Business, No Hype Guide to Social Media Marketing
 
 
“Neal Schaffer puts together a step-by-step way for any business of any size to attract and retain customers by leveraging LinkedIn. Leave out the guess work and grab this gem!”
—Joe Pulizzi, Founder, Content Marketing Institute and coauthor of Get Content Get Customers
 
 
Neal is a very talented marketer with a deep understanding of LinkedIn and B2B social media. His latest book is a must read as he enlightens the reader with actionable advice on a lucrative platform
—Jodee Rich, CEO, PeopleBrowsr, the social analytics company
 
 
“In Maximizing LinkedIn, Neal Schaffer delivers the definitive guide to making LinkedIn an integral part of your strategy to build your network, connect with hard-to-reach prospects and grow your business. Buy it. Use it!”
—Bob Thompson, founder and CEO, CustomerThink Corp.
 
 
“Do you want a crystal-clear book that tactically stitches together the frayed mess between sales, marketing and social media? Do you want a book that explains to your company how to take on he 16th biggest website in the world? If you’re a B2B marketer that wants to see serious results, from the social web, put this baby on your desk. And don’t take my word for it—just ask Kelly Ducey from the Irish Dog Bloody Mary Company—you can find here on LinkedIn, driving her business.”
—Adam Metz, author of the Amazon.com business best-seller The Social Customer and There Is No Secret Sauce
 
 
“If you are a sales or marketing professional in the B2B space, this book is a must read. Mr. Schaffer provides a step-by-step approach for developing new business by engaging with the powerful LinkedIn platform. Maximizing LinkedIn offers many new and creative ways to maximize your time and ultimately your success with LinkedIn.”
—Arnie Kuenn, President, Vertical Measures and author of Accelerate !
 
 
“Neal’s new book not only shows how a business of any size can effectively leverage LinkedIn to generate business, but also provides a great collection of practical case studies to bring the book to life. With nearly two decades of successful B2B sales and business development experience under his belt, Neal shares his invaluable knowledge with the world in a useful, applicable way.”
—Cassandra Pean, PR Manager, Vocus
 
 
“Neal Schaffer goes from soup to nuts in guiding all levels of marketing on how best to use LinkedIn as a meaningful sales and lead generation solution. Practical, actionable, readable: This book is a must-read for anyone wanting to use LinkedIn for competitive advantage.”
—Phil Hollows, CEO and Founder, Feedblitz.com and author of List Building for Bloggers
 
 
“Neal delivers unique tips, tricks and techniques along with superior personal insight into what smart actions on LinkedIn can transform our businesses.”
—Nance Rosen, author of Speak Up! & Succeed: How to get everything you want in meetings, presentations and conversations
 
 
“As a professional who has built his personal and professional brand using LinkedIn, I can unequivocally say this: Neal Schaffer gets it! I highly recommend this book to any business—or professional—that wants to truly understand the power of LinkedIn and how to use it to succeed in social media marketing.”
—Chuck Hester, Chief Connections Officer, Chuck Hester Enterprises
 
 
“Neal shows how we can use LinkedIn as a tool to generate sales but also build credibility, brand, and most importantly relationships. A must read book.”
—Aaron Lee, founder, AskAaronLee.com
 
 
“Neal Schaffer is truly one of social media’s pioneers, and a leader in teaching how any individual, small business or corporation can apply LinkedIn to their advantage.”
—Bob Fine, founder of The Social Media Monthly magazine
 
 
“Neal Schaffer took his second LinkedIn book far above and beyond a “how to” but actually provides profound insights in the inner workings of social media in business and how it impacts all of our business lives. I highly recommend it to sales and marketing managers in all sizes of companies. Being one of the first LinkedIn users myself (ID 8573) I can say this book is excellent.”
—Axel Schultze, CEO, Xeesm Corp. and Chairman, Social Media Academy
 
 
“Unlike many social media “experts” Neal Schaffer is not simply enamored with the technology for its own sake. He balances his knowledge and enthusiasm for social media with a real world grounding in business development. In his new book, Neal cuts through the clutter and gets to what works—to help make LinkedIn work for you and your business.”
—Kathy Simmons, President & CEO, Netshare
 
 
“So you have been told that you must use LinkedIn to increase your customer base and sales ROI. But how do you get started? I highly recommend Neal Schaffer’s new book Maximizing LinkedIn. This book will easily guide beginners and experts on how to use LinkedIn to achieve their required results. Read it, share it and use it.”
—Michael Carrillo, Co-Founder, CPGjobs (c reators of CPGjoblist.com )
 
 
“Neal has been a wonderful resource to me and other attorneys on how to use social media effectively. This book will be my reference material of choice when questions or issues come up regarding LinkedIn.”
—Michelle Sherman, attorney and consultant to businesses on the legal, regulatory and compliance issues relating to their social media use.
 
 
“Neal Schaffer blows me away with his vast knowledge, ability to clearly define effective strategies and how to measure results. He knows his “game” and understands how to navigate the often confusing social media landscape. Trust me, do what Neal says in this book and you’ll see results!”
—Joe Rogers, CEO, LOVE Reusable Bags
 
 
“Neal has a focused, engaging and uncanny way of delivering insights into how to best leverage what to some might be considered the mystery of LinkedIn. From the perspective of a business-to-business marketing and sales leader, this book helps me cut through the clutter and establish an effective organizational LinkedIn engagement plan that delivers results.”
—Greg Rewers, Vice President of Marketing, Louis and Company
 
 
“Neal Schaffer certainly has his finger on the pulse of Business 2.0. If you are looking for a compelling read on LinkedIn marketing from a thought leader in the social media space, this is your book!”
—Jack Molisani, Executive Director, The LavaCon Conference on Digital Media and Content Strategies
 
 
“Neal Schaffer’s book contains a wealth of practical, actionable steps to leveraging LinkedIn to generate new business and improve your B2B social media marketing. Professionals in the worlds of sales, business development, and marketing— as well as entrepreneurs and small business owners—will find great value in this informative resource. An internationally recognized speaker on the subject of social media marketing, Neal practices what he preaches and always impresses me with his ability to connect with his audience and provide sound, simple-to-follow advice. Much as he is in person, Neal’s book is entertaining, engaging and ever informative. This is a must have for your business reading arsenal.”
—Theresa Boyce, Chair and CEO, CEO Trust
 
 
“Neal’s book is a practical, easy to read guide for those striving for innovative solutions to develop business on LinkedIn. It helps business professionals power-up their Internet and integrated marketing potential to reach and interact with others to promote their products and services. An invaluable tool for strategic relationship building on the largest professional networking platform in the world with intrinsic and extrinsic value that takes six degrees of separation to a new definition of business success.”
—Debbie Moysychyn, MBA, Director, Health & Wellness, Brandman University


 

 
 

 


Copyright © 2011 by Windmills Marketing. All rights reserved.
This work contains material protected under international and federal copyright laws and treaties. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, scanning, or otherwise) without the express written, dated, and signed permission fro m the author. For permission requests, please write to the author at [e-mail] .
Published in eBook format by eBookIt.com http://www.eBookIt.com
ISBN-13: 978-1-4566-0461-5
Limit of Liability/Disclai mer of Warranty: While the publisher and the author of this book have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions.
The advice and strategies contained her