Qatar communication Strategies

Karam Dr. Nadine Mounzer, Zakhour Dr. Salim

Description

An insightful examination of the various communication
strategies that Qatar has undertaken in recent times to enhance
its brand image and engage in practices of nation-branding.
Through analysis of contextual examples, this book explores
the role of reputation, identity, and image in shaping Qatari
domestic politics, along with its foreign policies.
The book explains advances in relevant technologies including
Artificial Intelligence, as well as best communication practices
learned from the private sector. The authors relate in detail
how Qatar invented, re-invented, and solidified its image, and
the benefits emerging from Qatar’s communication strategies
on a domestic and global level.

Sujets

• Communication organisationnelle
• Business
• Economics
• Marketing et communication
• Business Communication

Informations

• Publié par: Hamad Bin Khalifa University Press
• Date de parution: 13 novembre 2022
• Nombre de lectures: 0
• EAN13: 9789927161476
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Contents
Chapter ONE
Communication Strategies Adapting to Technological Development
TECHNOLOGY’S IMPACT ON COMMUNICATION
How has technology changed the world?
Media & Communications
Global Village: The Rise of Social Networks
Communications Innovations in Politics
Technology servicing Modern Democracy
American Election 2008: A Shift in Political Social Media Campaigns
Information Technology in the Arab World
ICT and the Arab Spring
Digital transformation in Qatar
Qatar’s Digital Vision
Steps towards a digitalized future
References
Chapter TWO
Artificial Intelligence Revolutionizing Communications Tools and Practices
What is Artificial Intelligence?
Linguistic Definitions
Scientific Definitions
Who is controlling what?
The Extents of AI
Setting a framework for AI
New and ethical concerns on Artificial Intelligence, and human values
Responsible AI
Achieving Ethical AI
Artificial Intelligence techniques in communications
IV-2- Best Artificial Intelligence Practice from a communications perspective
How could the State of Qatar implement AI effectively
References
Chapter THREE
Qatar Blockade History and Crisis Management
QATAR: A QUICK LOOK
THE CRISIS: 5 JUNE 2017
I. The Demands
Reasons given for the blockade
QATAR’S RESPONSE: ABSORB, SAFEGUARD, PREVENT
Official Statements
Government’s Information Strategy
International Lobbying
Qatar’s Economic & Social Strategy
Diplomacy Outcome
H.H. THE AMIR’S SPEECH: A TURNING POINT
H.H. the Amir’s Legacy
Audience
View on Terrorism
Qatar’s Future
Speech Reactions
COMMUNICATION OUTLETS
MEDIA
Social media
HOW DID QATAR OVERCOME THE BLOCKADE WITH ITS STRATEGY?
Qatar’s Strength Points
H.H. the Amir’s Speech at the 48th Shura Council Session
A Closure to the Blockade
References
Appendix 1
Appendix 2
Appendix 3
Appendix 4
Chapter FOUR:
Qatar public communications sector: Ministry of Culture and Sports, shaping Qatar’s future culture
Qatar National Vision 2030
First Pillar: Human development
Second Pillar: Social development
Third Pillar: Economic development
Fourth Pillar: Environmental development
National Development Strategies
National Development Strategy 2011-2016
Sports Goals of the National Development Strategy
Cultural Goals of the National Development Strategy
National Development Strategy 2018-2022:
Challenges
Cultural and Sports Goals of the National Development Strategy 2018 - 2022
Intellectual and Religious Approach to Culture
The Holy Quran Universal Solutions
Quran and the perspective of Nature
Quran and the perspective of Work
Quran and the Perspective of Others
Quran and the perspective of Human Dignity
Quran and the perspective of Knowledge
Pillars of the Wijdan Cultural Center
Perspective of Human
Perspective of Others
Perspective of Nature
Perspective of knowledge
Perspective of Work
Perspective of Time
Ministry of Culture and Sports Strategy and Plan
Integrating society and values
Results that reflect the strategy
Culture and Sports as Means of Communication:
Doha International Book Fair
Movement of Theater
National Sports Day
Qatar Sports for All Federation
Awareness Campaigns
Conclusion
References
Chapter FIVE
Qatar’s Communication Strategy: New Approaches to Enhancing Qatar’s Branding
Nation Branding
Qatar Branding
Cultural Diversity Shaping Qatar’s Branding
Dialogue of Civilizations
Years of Culture
Cultural Diversity Activities
Translation
Expat Communities Radio Stations
FIFA World Cup Qatar 2022™ and Qatar’s Branding
Media Exposure
New Image Opportunity
Public Diplomacy
Engagement and Loyalty
Education and Research: Global Approach for a Better Future
Tourism: Promoting Unforgettable Experiences in Qatar
Qatar’s External Communication Strategy Outline
Background and Strategic Overview
Goals and Objectives
Target Groups of Audiences
Tailoring Key Messages
Communication Channels and Activities
Implementation Timeline
Budget and Human Resources
Evaluation
Conclusion
References
Chapter SIX
Successful Communications Strategies: A win-win situation for all
Government Communication Strategies
Planning a good Government Communication Strategy
One Government One Voice:
Audience Centric Communication:
Digital and Open by Default:
Focus on Dialogue and Engagement:
Driven by Storylines:
Delivery:
Results Based:
Qatar’s 8 Points Strategy
Direct Impact of a Government strategy on companies
Government Communication Impact on Public Sector
Qatar’s Communication Strategy For Businesses
Successful Communication Strategies for Private Businesses that were also adapted In Qatar’s Crisis Communication Strategy
What are the components of a successful Communication Strategy and how did the state of Qatar implement them
Define what appropriate communication is
Eliminate weak language
Focus on clarity in communication
Be intentional with digital communication
Other effective communication strategies include the following:
Examples of Successful Marketing and Communications Campaigns
Qatar’s Internal Communication Success
Qatar’s External Communication Success
Conclusion
References
Full Book References


This book investigates the various communication strategies that Qatar has undertaken to enhance its brand image and engage in practices of nation-branding. The role of reputation, identity, and image play an important role in shaping Qatari domestic politics, along with its foreign policies. This book outlines the various strategies that Qatar has taken to enhance its impact on global political and economic development.
Communication strategies are essential for nation-branding, and specifically in the branding of the Qatari identity. Through communication strategies, Qatar introduced a national narrative, and solidified this narrative in the face of adversities such as the blockade. This book addresses Qatar’s communication strategies, throughout the crises affecting Qatar’s national identity, including the blockade, to highlight the various threats to Qatar’s national image, how it managed, invented, reinvented, and solidified its image, and the benefits emerging from Qatar’s communication strategies on a domestic and global level.
This book is divided into six main chapters:
● Chapter One: Communications Strategies Adapting to Technological Developments
● Chapter Two: AI (Artificial Intelligence) Revolutionizing Communication Tools and Practices
● Chapter Three: How has Qatar’s communication strategy helped to overcome the blockade ?
● Chapter Four: Qatar Public Communications Sector: Ministry of Culture and Sports Shaping Qatar’s Future Culture
● Chapter Five: Qatar Communication Strategy: New Approach for the Qatari Brand
● Chapter Six: How do private businesses benefit from the government communications strategy?
In Chapter 1, the authors explore the role of technology in globalization, innovation, and communication. The role of this chapter is to introduce context, specifically how technology has evolved and continues to evolve, along with the implications of this evolution. This chapter outlines the globalized village, the role of social networks, and technology as a political medium. By exploring these sub-topics, this chapter specifically delves into these technological shifts in relation to the Arab Spring in general, and its digital transformation in Qatar in specific. This chapter is significant as it presents the evolution of technology and the emergence of communication strategies. More importantly, it carves out the academic space and literature in light of the Qatari context. Thereafter, this chapter outlines how changes on a global level, specifically in relation to information technology, have necessitated shifts in communication strategies in the Arab World, which continue to resonate in Qatar.
Chapter 2 outlines the role of artificial intelligence in revolutionizing communication tools and practices. In this chapter, the authors explore the various AI technologies emerging in the region, along with practices that inform the development of AI. The role of AI as an emerging technology is important in understanding how Qatar shapes its brand image. AI has introduced significant normative questions related to practices, culture, and society. The Qatari brand thrives on its heritage, national practices, its culture, and its society. The role of AI in Qatar is under-explored, with limited research engaging questions on talent, access, employment opportunities, and more importantly, normative questions on whether AI poses risks in Qatar.
Artificial Intelligence has the potential to disrupt nearly every facet of our lives. It promises to make our daily tasks easier, more accessible, more efficient, and more fun. It will also change the way we live, work, and communicate. As technology continues to evolve, the way we communicate is being challenged from every angle. Do we trust machine-mediated communication? Are we comfortable with the idea of artificial intelligence having a stronger say in our lives? How do we combat the challenges of artificial intelligence and keep communication strategy relevant and effective? Communication strategy is under pressure from AI. The emergence of artificial intelligence has created new challenges for communication stra