Summary of Brendan Kane's One Million Followers

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The key to quickly scaling your following is an agile approach of producing, testing, and measuring how people respond to your content in real time. It’s a great strategy for those who don’t have three or four years to invest in building their platform.
#2 The three steps to gaining one million followers are hypothesize, test, and pivot. You should test many different variations that have a strong hook to catch and hold people’s attention. Then, based on those tests, you should figure out which variations yield the best results and keep investing in them.
#3 The best performing content was an inspirational video in which Justin Baldoni encouraged people to live their best and most desired life. I learned that the message of the content was important, and that choosing the right one is an influential factor in getting people to click and share.
#4 The most important aspect of scaling a huge audience is getting people to share your content. The more people share your content, the faster and more cost-efficient you can expand your audience. I chose to build a million followers on Facebook because it's the most democratic and share-friendly platform.

Sujets

• Marketing stratégique
• Marketing
• DIRECT

Informations

• Publié par: Everest Media LLC
• Date de parution: 18 avril 2022
• Nombre de lectures: 0
• EAN13: 9781669386742
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Brendan Kane's One Million Followers
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13
Insights from Chapter 1

#1

The key to quickly scaling your following is an agile approach of producing, testing, and measuring how people respond to your content in real time. It’s a great strategy for those who don’t have three or four years to invest in building their platform.

#2

The three steps to gaining one million followers are hypothesize, test, and pivot. You should test many different variations that have a strong hook to catch and hold people’s attention. Then, based on those tests, you should figure out which variations yield the best results and keep investing in them.

#3

The best performing content was an inspirational video in which Justin Baldoni encouraged people to live their best and most desired life. I learned that the message of the content was important, and that choosing the right one is an influential factor in getting people to click and share.

#4

The most important aspect of scaling a huge audience is getting people to share your content. The more people share your content, the faster and more cost-efficient you can expand your audience. I chose to build a million followers on Facebook because it's the most democratic and share-friendly platform.

#5

Facebook is the largest social media platform, and it gives you access to a community of more than two billion people. Its advertising platform is a great market research tool.

#6

There are three ways to grow a following on Facebook: organically, through the Facebook advertising platform, and by using a page likes ad unit to target potential new followers.

#7

There is always a CPA for a follower. If you're building a fan base, even from an organic perspective, there is a cost to acquire a follower or subscriber. You have to invest to gain followers.

#8

The key to making advertising beneficial is being conscious about how much you spend on it and how much you’ll get out of it. Consider the return on investment, which is the only relevant question to ask.

#9

Regardless of how shareable your content is, it’s essential to amplify it with paid media. There’s too much noise and clutter out there, and you have to boost your posts and pay to ignite it.

#10

To cheaply acquire followers, you must find the right content that matches the audience you want to reach and get them to click the Like or Share button. Then, they must be motivated or intrigued by the content, which allows you to spend less to market them.

#11

When running ads, it is important to never increase the bid amount in the middle of a campaign. This is because Facebook will reset the cost in the auction whenever this happens, and your costs will be inflated.

#12

It's important to separate each interest when creating the ad set. Don't create one ad set that lumpes all interests together. For example, if you're a motivational speaker, don't put happiness, depression, self-help, and inspiring in the same ad set.

#13

You need to test different images and quotes to find the best way to express your message. Make sure your content is not a passive experience for your audience. They should be able to say, I like that. I’m going to share it or I’m going to click this Follow button because I like what this brand represents.

#14

When you run a dark post ad on Facebook, it is seen only by the audience you select in the ad platform. This allows you to test content without annoying your followers.

#15

Launch your ads at midnight, as this gives the content a fresh twenty-four hours to be tested. I have never seen an ad increase performance by more than 30 percent after an hour, so don't expect too much.

#16

If you’re using the strategy of making content go viral, your cost per share should be no more than fifty cents per share. Anything above that is a sign your content isn’t resonating with your core audiences.

#17

The most important aspect of the system is learning. You must understand why something works versus why it didn’t in order to get better. Otherwise, you’re not getting smarter.