Summary of Donald Miller & Dr. J.J. Peterson's Marketing Made Simple

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 If I could go back in time, I’d teach myself a marketing plan. Not having a marketing plan cost me millions of dollars, international influence, and the chance to accomplish at least some of my dreams.
#2 There are five things you should have done twenty years ago to keep the momentum going. And after you did these five things, you should have done them again and then again and then again. They are ridiculously pragmatic.
#3 Following this simple five-step marketing plan has helped me build my company and rebuild my life after a painful loss. It works for every division and product within each division, no matter how large or small your company is.
#4 The three stages of a relationship are Curiosity, Enlightenment, and Commitment. People do not want to be enlightened about you unless they are curious about you, and until they are enlightened about how you can help them survive, they will never commit.

Sujets

• Marketing stratégique
• Marketing
• DIRECT

Informations

• Publié par: Everest Media LLC
• Date de parution: 25 mars 2022
• Nombre de lectures: 0
• EAN13: 9781669364634
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Donald Miller & Dr. J.J. Peterson's Marketing Made Simple
Contents Insights from Chapter 1 Insights from Chapter 2
Insights from Chapter 1

#1

If I could go back in time, I’d teach myself a marketing plan. Not having a marketing plan cost me millions of dollars, international influence, and the chance to accomplish at least some of my dreams.

#2

There are five things you should have done twenty years ago to keep the momentum going. And after you did these five things, you should have done them again and then again and then again. They are ridiculously pragmatic.

#3

Following this simple five-step marketing plan has helped me build my company and rebuild my life after a painful loss. It works for every division and product within each division, no matter how large or small your company is.

#4

The three stages of a relationship are Curiosity, Enlightenment, and Commitment. People do not want to be enlightened about you unless they are curious about you, and until they are enlightened about how you can help them survive, they will never commit.

#5

I began exploring high-end audio equipment. I realized the tiny Bluetooth speaker in our kitchen wasn’t good enough, so I bought a custom sound system from a small company named Oswalds Mill Audio.

#6

The first stage of a relationship is curiosity. This is the stage where you meet someone and want to know more about them. The person, product, or service can help you survive, and this piques your curiosity.

#7

The curiosity stage of a relationship is about snap judgments. We scan our environment and place anything we see as not relevant to our survival in the recycle bin. We only make two large piles: keep and discard.

#8

To pique someone’s curiosity, you must associate your products with something that will help them survive. People don’t buy products or vote for candidates because they are thinking rationally.

#9

The process of getting your customer to trust you is through enlightenment, or how your product solves their problem. You must enlighten your customers about how your products work to solve their problem.

#10

When someone is confused, they feel exposed to danger. To avoid this, people move away from situations in which they are confused and toward contexts in which they understand the situation and feel in control.

#11

You can enlighten your customers by providing them with long-form copy near the bottom of your website in a lead generator, live event, email sequence, or video.

#12

The point at which your customer is asked to make a risky decision. The two main reasons customers do not place orders are because the brand never asked them for the sale, or the brand asked them for a sale too early.

#13

We often believe that being passive is a way of respecting our customer. However, the last thing we want our customers saying is something like I really like that brand, but I don’t buy anything from them.

#14

Having a buy now or schedule a call button on your website is not pushy. It makes it clear that the relationship is a business transaction. Customers appreciate being honest about the nature of the relationship.

#15

If an adult falls in love with someone new every couple months, most people would consider that person to be unhealthy and not want to risk being with them. The same goes for marketing and sales: if the relationship is moving too fast, asking for the sale will make customers feel uncomfortable, not secure.

#16

The best way to keep a customer is to constantly send them emails. Emails are the most effective way to keep a customer interested in you and your products.

#17

The rest of this book will walk you through the process of building a sales funnel that will build trust with your clients.