Summary of Kim Solga's The Everything Guide to Selling Arts & Crafts Online

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category.
#2 The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item.
#3 The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups.
#4 Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.

Sujets

• Vente
• E-Commerce
• E-commerce
• E-Commerce
• E-Commerce
• E-commerce
• Commerce électronique
• Marketing et communication
• E-Commerce
• General officer
• Electronic commerce
• Economics
• Business
• General

Informations

• Publié par: Everest Media LLC
• Date de parution: 17 mai 2022
• Nombre de lectures: 0
• EAN13: 9798822513051
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Kim Solga's The Everything Guide to Selling Arts Crafts Online
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13
Insights from Chapter 1

#1

The best way to guarantee success is to sell quality products at reasonable prices. The best and most successful handmade sellers fall into this category.

#2

The secret to attracting online customers is to stand out from the crowd. Successful artwork tells a story, and the customer is buying the story as much as the handcrafted item.

#3

The Keep Calm phenomenon is a great example of how good luck can strike. This phrase was originally a public-safety slogan from World War II era Great Britain. Now, various iterations of the saying have flooded the Internet on handcrafted products from posters to cups.

#4

Your products create your identity, so specialize. You want to have a variety of products, but not a jumble of unrelated crafts. Find your niche and communicate it clearly. Get ready for online sales by creating a decent inventory of items that fit into the definition of your primary product.

#5

To be successful, you must have consistent sales. To have sales, you need lots of products. Protect your creativity by registering a copyright for your unique designs, patterns, or drawings.

#6

After you’ve established a solid base of clients, you should begin thinking about expanding your product line. Consider creating both lower-priced and higher-priced items. Your customers will test your business by purchasing an inexpensive item to see if its quality and customer service are adequate before they buy a more expensive original.

#7

Developing a great product line is about quality, intuition, and good listening skills. Your product should be based on work you love to create. But be sure to add a large dose of common sense and take a look at what customers want.

#8

Julie Lyderson-Jackson, owner of the Spool + Sparrow studio in Seattle, Washington, is a great example of someone who has developed a product line that she loves. She specializes in natural fiber, with many items handprinted using her own carved block designs.

#9

Julie’s handprinted designs, pintuck detailing, and natural-fiber cloth define her style. She sells her products through a very personal process. She considers herself to be among her target audience.

#10

To become an artist, you must be passionate about what you create. Begin with the work you love most. Display your products widely, in a variety of public venues, from exhibitions and juried shows to fairs and art walks.
Insights from Chapter 2

#1

You will need five different spaces to run your business: a place to do your artwork and crafting, an office space for your computer and files, a shipping area where you can process and pack orders, a photography area for consistently good photos, and organized storage for finished items.

#2

If you are a creative genius who thrives in chaos, feel free to ignore the following advice. But if you are not, organize your workspace and regularly declutter it.

#3

The workspace you use to create your art or craft should not be used for both art and business. It should be a space where you feel comfortable and inspired, not cramped and stressed.

#4

A small desk with a comfortable chair is the core requirement for your new business office. If you'll need to do shipping and photography in this space, trade that small desk for a larger table.

#5

You will need a good computer, a broadband Internet connection, a printer, and a backup system. The computer should be at least a couple years old, and you should have a backup system in place.

#6

You will need a place to store your paperwork. A vintage filing cabinet or even a stack of cardboard bankers boxes will do. Assemble your files into systems that are easy for you to maintain.

#7

Boundaries are important in a home office, and they help you define the square footage of your office space for insurance or tax purposes. You should arrange your desk so you sit at an angle to the room, facing the door rather than facing a wall.

#8

Your home office should be a place where you can escape from the world and get work done. It should be clutter-free, inspirational, and full of light. Hang a whiteboard in your office and write the following numbers on it: the number of views you had in your marketplace shop the past week, the number of visitors to your website in the past week, and so on.

#9

To set up a shipping center in your office, you will need a table space, places to store boxes, envelopes, packing tape, bubble wrap, and a place to store all the items awaiting processing.

#10

Taking good product photos is essential for your online selling success. It is best to have a professional photographer on your payroll, but this is not affordable for most artists and artisans.

#11

You must organize your storage system for products. The only way to make money is to sell the product, and if the item gets damaged before it can reach the customer, all your investment is wasted. Customers expect and deserve excellence.
Insights from Chapter 3

#1

When it comes to legal matters, be aware that Australia has different rules than the United States. rural locations have different rules than towns or cities. Before you seek advice from a business development specialist, be sure he has experience helping online sellers.

#2

You will eventually discover what official paperwork is required for your particular situation, and what is recommended but optional. These licenses might include registering your business to get an official identity number and all the needed tax forms, filing a fictitious name statement or doing business as … for your new business name, and so on.

#3

When starting a new business with someone, you should set up a partnership. This will allow you to share the financial risks and profit, and make future decisions together.

#4

If you want to incorporate your business, you must understand the advantages and disadvantages of doing so. There are many types and levels of corporations, and different fees and tax structures for different countries, states, and provinces.

#5