Summary of William Poundstone's Priceless

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The theory of coherent arbitrariness states that consumers don’t know what anything should cost. They walk the supermarket aisles in a half-conscious daze, judging prices from cues. Buyers are mainly sensitive to relative differences, not absolute prices.
#2 The process of pricing a product is a lot more complicated than it seems. Prices are used to convey the desires of our hearts into the public language of numbers, which is a surprisingly difficult process.

Sujets

• Vente
• Marketing stratégique
• Consumer Behavior
• Marketing et communication
• Economics
• Business
• Gestion des ventes

Informations

• Publié par: Everest Media LLC
• Date de parution: 29 mai 2022
• Nombre de lectures: 0
• EAN13: 9798822500693
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on William Poundstone's Priceless
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7