Throwing Gas on The Fire - Creating Drastic Change in Life (and Business)

Kordell Norton

Description

Want bigger sales, more memorable marketing, and to change the Status Quo to Status Grow?

This books is a parable of two men who discover a long lost journal and the secrets it reveals.

Whether you are selling a product or service, planning a special event, or creating memorable customer experiences, you can learn from the principles that are used by world class marketers, promoters, artists, producers, and professional facilitators of change.

You will discover how to:
Stand out from the crowd.
Improve creativity and innovation in your life.
Make your products, services and activities unique.
Mange the environment to your benefit
Develop a "brand"
Communicate your value to others.

Sujets

• Vente
• Marketing
• Business
• Economics
• Marketing et communication
• Customer Relations
• Gestion des ventes

Informations

• Publié par: eBookIt.com
• Date de parution: 23 mars 2018
• Nombre de lectures: 0
• EAN13: 9781456630751
• Langue: English

Extrait

A business parable for
making life more impressive,
marketing and sales more profound
and change more drastic.
Throwing Gas on the Fire

Creating Drastic Change in Life (and Business)
Kordell Norton
 

Throwing Gas on the Fire
Creating Drastic Change in Sales and Marketing
Revised and Updated
By Kordell Norton
Second Edition
Copyright 2018, all rights reserved
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any mean, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without written permission from the author, except for the inclusion of brief quotations in a review.
All characters are fictitious and do not represent any real person. Unattributed quotations are by Kordell Norton
Cover Design: Kordell Norton
ISBN-13: 978-1-4566-3075-1
Published in eBook format by
e S c holars Publishing
552 W 550 N, American Fork, Utah 84003
Converted by http://www.eBookIt.com
 
Dedicated to Heidi
Breathing life into Act II
Contents
Introduction
Chapter One
Chapter Two
Chapter Three
Chapter Four
Chapter Five
Chapter Six
Chapter Seven
Chapter Eight
Chapter Nine
Epilog
About Kordell Norton
 
Introduction
Since the first edition, these materials continue to find fans everywhere. The principles are becoming even more important as is the imperative to forming relationships at a personal and ongoing basis.
From my personal experience with Apple Computer and their use of “event marketing” to the commencement address referencing the Greek Sophist’s and how they orchestrated and managed change, this book carries the insights of millennia. Add to these the years of testing, utilizing and observation personally by the author, and you have the meat of the material in the story line.
When I first wrote this book I had used it in various organizations where I was a stakeholder (i.e. - employee). Since that time I have seen these concepts influence tens of thousands. They have been used in sales, marketing, management training, planning social events, adding pizzazz to church socials, launching new products, putting together communication, and printed pieces to name just a few.
The ideas that follow are as old as time. If you feel that after you read that they are too simple minded, then you have missed the application of the material. I didn’t cover creative thinking or the risks that come with pushing and pulling on the status quo. After reading if you feel that the book is a good read and don’t apply the materials, then at least you will have been entertained for a short period. If you apply the concepts to what ever you are doing, you will find fountains of skills in entertaining and being engaging to others.
This book is a short read which is intentional. Instead of laboring on examples and case studies, I wrote on the premise that a story can teach more than charts, graphs and carefully notated references.
Since the first edition the author has seen massive changes in his personal life. These teeth-rattling events attest even more so, the impact of massive change.
The story line may change slightly, to reflect the authors new insights. It is still a great read.

Kordell Norton
www.KordellNorton.com
American Fork, Utah