Ultimate Guide to Facebook Advertising

Bob Regnerus, Thomas Meloche, Perry Marshall

Description

New Customers Are Waiting...Find Them On Facebook

Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks.
You'll discover how to:

• Maximize your ad ROI with newsfeeds, videos, and branded content
• Create custom audiences from your contact lists, video views, and page engagement
• Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
• Boost your Facebook ads using the Audience Network and Instagram
• Follow the three-step formula for successful video ads
• Maximize campaigns and increase conversions on all traffic to your website
• Track and retarget engaged users by leveraging the Power of the Pixel
• Make every page on your website 5-10 percent more effective overnight

Sujets

• Entrepreneuriat
• Emprendedor
• Entrepreneur
• Communication digitale
• Marketing digital
• Promotion
• Business
• Advertising
• Economics
• Internet marketing
• Marketing et communication
• Marketing de contenu
• Communication persuasive

Informations

• Publié par: Entrepreneur Press
• Date de parution: 13 octobre 2020
• Nombre de lectures: 18
• EAN13: 9781613084311
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

What Others Say About Their Facebook Results
Aw, the whole thing makes my head hurt. But other than puffery about 600-million customers, Perry s an honest man in a field rife with charlatans. If anybody can make practical sense of Facebook for marketers, it s Perry. He has his finger on its truth-as advertising media not social media. He also realizes there is a short window of time during which offers the greatest opportunity. He identified this with Google Ads [formerly Google AdWords]. Now this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.
-Dan S. Kennedy, legendary direct marketing advisor and author of the NO B.S. book series, www.NoBSBooks.com
Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don t know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It s a fun and easy read and a surefire way to seriously increase your income.
-[The late] Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books-over 21 million sold; now in 62 languages
The coverage is comprehensive; if ever there were questions about whether Like campaigns work, creating a solid offer, using video ads, targeting specific audiences, analyzing campaigns, or understanding the Facebook Pixel (a piece of code), this outsized handbook has the answers. And if that isn t enough, Marshall offers free access to tools, videos, and case studies on his website . Exhaustive in scope, expertly presented, and authoritatively written.
-Kirkus Reviews
Bob Regnerus was challenged to find targeted customers for Bolder Bands and help us tell our story on Facebook. The results, quite frankly, are almost too good to be true. It was beyond our belief. With Bob s work over a short period, we achieved a level of sales that we could only dream of and now have an established fan base that quickly grew to 350K. With over 45,000 customers (and growing) we went from startup to a legit business inside of a year.
-Amy and JD Crouse, Bolder Bands
I decided I had enough of trying to figure out Facebook, Google, and everything else besides trying to run my store during the hectic holiday rush. After hiring Bob Regnerus we saw increased sales by 16.3 percent over the previous holiday season spending the same amount on ads as before. Bob has proven to be much more than my Facebook guy. He s provided me sage advice, sound critique, and expert opinions on many matters that affect the performance of my store and it s future.
-Sander Cohen, Dharmashop.com
Bob Regnerus provides a level of wisdom and levelheadedness to any business owner s situation. Bob is able to calm the storm and deliver sound, grounded advice and direction. Think of a business owner who is in the throes of a violent storm-Bob is the voice on the radio guiding them to waters that makes the boat sail and not sink.
Bob brings the experience of been there done that in a very crowded market. What he brings is seasoning that is only gained through highs and lows of being an entrepreneur.
-Brandon Boyd, cofounder Feedstories.com
I have known Bob Regnerus professionally for more than 15 years.
Bob is a master consultant. He knows how to define the problem simply, he is 100 percent reliable, and he is a true professional in an industry that is filled with people who lack experience and professionalism. He makes everything easy and inspires confidence.
-Debbie Phillips Women on Fire
I wholeheartedly recommend that you work with Bob Regnerus. If you want to dabble, you re gonna lose a lot of time and you re gonna lose a lot of money and you re gonna lose windows of opportunity. But if you want to get that unique combination of business insight as well as the videography then you can get really quick results.
-Les Cseh, President, Ally Financial Services
I came to Bob for help injecting life into our Facebook Advertising Funnel. We had hit a plateau and response rates were dropping. I knew enough to be dangerous and had tried a lot of things. Frankly, I needed to spend less time figuring this all out and more time focusing on my marketing and sales process. Having known Bob for years, I didn t hesitate to reach out and hand him the reigns. Within a week, we saw a huge surge in response after Bob tweaked our creative, honed our targeting, and implemented some innovative strategies to better connect with our prospects.
-Nate Hagerty, TaxProMarketer.com
I was VERY skeptical about how well Facebook Ads would work for our food company. I approached Bob Regnerus with the challenge of finding these leads on Facebook. Our potential clients are located in select cities, and we limit our advertising to tightly selected ZIP codes. We also place restrictions on the type of leads we ll accept, so that made the challenge rather difficult.
Through the seven years we ve been working together, we re not only handing a record number of leads over to our sales teams, we re shattering sales records! All I can say is Bob delivers, and he works hard to both set a realistic expectation and deliver a result that makes us delighted.
-Mike Cohen, Blue Ribbon Foods
With what I learned from Bob Regnerus, my client made another $10,000 today from my Facebook Ads. This is a new client, and in the first 26 days of working together I ve helped him generate leads through Facebook that have turned into $25,000 with $4,000 in ad spend. Thanks Bob for helping me understand Deep Funnel Marketing on Facebook and how it helps clients make big-ticket sales!
-Sam Bart, Online Agency Founder, Philadelphia Pennsylvania
Perry Marshall has done more to de-mystify Google Ads [formerly Google AdWords] for business owners than any person on earth. With this book, he s done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.
-Ken McCarthy, The System Seminar, Tivoli NY
The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first-stop, one-stop resource for the best possible advice on making Ads [formerly AdWords] work since Google unleashed it on the marketing community and now, Perry s new tome on Facebook s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry s books are always essential. This one is perhaps more so than usual.
-John Carlton, the most respected and ripped-off veteran copywriter on the web
Perry Marshall led the pack with Google AdWords [now Google Ads] back in 2006. He s still leading the pack today with Ultimate Guide to Facebook Advertising . Perry, Bob Regnerus, Tom Meloche, and Mark Ingles combine insider knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn t just theorize about how Facebook marketing works, he does it himself, and he s worked with thousands of others to hone his knowledge of this emerging landscape. If you re thinking of marketing on Facebook, or if you re already doing it, you d be crazy to not get the Ultimate Guide to Facebook Advertising.
-Clate Mask, president, InfusionSoft
Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, The Power of Hidden Psychological Triggers. That chapter alone is worth the price of this book.
Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising.
Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user s behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person s social profile so that you aren t just accumulating Likes, but actually gaining new customers.
I d recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.
-Brad Geddes, author of Advanced Google AdWords
One of the things I love about Perry is that he always shoots from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the juicy tips that might get left out of other, similar books are all in this book. It s more than just a tactical how to. It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.
-Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com
Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry and Bob have done it again, they ve extracted the gold within this amazing system of advertising