Summary of Frank I. Luntz's Words That Work

Everest Media

Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 Don’t worry about the rules. Just start communicating. -> The rules of communication are important, because American business and political communication is rife with bad habits and unhelpful tendencies that can do serious damage to the companies and causes they seek to promote.
#2 Communication is a two-way street, and the people are the true end. You must first speak their language to reach them.
#3 To get to the heart of America, you must first understand the language of America.
#4 When communicating with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

Sujets

• Santé et bien-être
• Développement personnel
• développement personnel
• Success
• Self-help
• Personal Growth
• Politique

Informations

• Publié par: Everest Media LLC
• Date de parution: 18 septembre 2022
• Nombre de lectures: 0
• EAN13: 9798350029321
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

Insights on Frank I. Luntz's Words That Work
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13
Insights from Chapter 1

#1

Don’t worry about the rules. Just start communicating. -> The rules of communication are important, because American business and political communication is rife with bad habits and unhelpful tendencies that can do serious damage to the companies and causes they seek to promote.

#2

Communication is a two-way street, and the people are the true end. You must first speak their language to reach them.

#3

To get to the heart of America, you must first understand the language of America.

#4

When communicating with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

#5

To communicate with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

#6

-> To communicate with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

#7

The words you use become you, and you become the words you use. The words you use become the reputation of your company, and articulating overblown promises as a result of undisciplined language can be extremely dangerous.

#8

Don’t overblow your promises. The words you use become you, and you become the words you use.

#9

Communicate with Americans in simple words they can understand.

#10

When communicating with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

#11

If you want to communicate with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

#12

Americans are easily bored. If something doesn’t shock or surprise us, we move on to something else.

#13

When communicating with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

#14

Don’t overblow your promises. The words you use become you, and you become the words you use.

#15

The more simply and plainly an idea is presented, the more credible it will be. Americans are easily bored. If something doesn’t shock or surprise us, we move on to something else.

#16

People will forget what you say, but they will never forget how you made them feel. To trigger an emotional remembrance, you must personalize and humanize your message.

#17

When communicating with Americans, do not use words that might force someone to look up a dictionary. The more simply and plainly an idea is presented, the more credible it will be.

#18

Do not overblow your promises. The words you use become you, and you become the words you use. People will forget what you say, but they will never forget how you made them feel.

#19

The more simply and plainly an idea is presented, the more credible it will be. Americans are easily bored. If something doesn’t shock or surprise us, we move on to something else.

#20

Ford is boring.

#21

The more simply and plainly an idea is presented, the more credible it will be. Americans are easily bored. If something doesn't shock or surprise us, we move on to something else.

#22

People will forget what you say, but they will never forget how you made them feel. To trigger an emotional remembrance, you must personalize and humanize your message.

#23

Frames, contexts, and relevancy matter most in communication.

#24

American consumers are easily bored. If something doesn't shock or surprise us, we move on to something else.

#25

Visuals are important in communication. To make your message more credible, present it in a simple and plain manner.

#26

The more simply and plainly your idea is presented, the more credible it will be. Americans are easily bored. If something doesn’t shock or surprise us, we move on to something else. Visuals are important in communication.

#27

What I did in 1994 was to have a congressman throw a football to someone in the audience, and ask that person to stand and speak. The objective: put constituents at the center of communication rather than being the target of it.

#28

The more simply and plainly your idea is presented, the more credible it will be.