Maeve Rising

Maeve DuVally

Description

2023 Marketing Plan for Maeve Rising,
Publication Date: Aug. 15

• New York and West Coast Tours
  focused on bookstores and LGBTQ+ centers with book launch at New York City’s
  LGBTQ+ The Center
• Intensive Author Speaking Schedule
  to include LGBTQ+, Human Resources (SHRM23, WorkVision), and Financial Industry
  (NASDAQ) conferences and events as well as festivals and celebrations.
• National publicity firm
  retained to solicit national, financial, and LGBTQ+ media, including expert
  interviews, podcasts, print, television, radio, and social media.
• Social Media Campaign
  and supporting advertising
• Women’s Magazine Features
  (some with Maeve fashion shoots)
• Giveaways on
  Goodreads and Instagram
• Book Club Marketing;
  reading group discussion questions in book
• Library Market
  outreach, ad in Library Journal
• Shelf Talkers
  available for stores
• Inclusion in NAIBA 2023 Holiday Catalog
  as featured title
• Excerpts, essays, and talks
  on being transgender, coming out in corporate America, how to support
  individuals in transition in the workplace (LBGTQ+ and general media)
• Trade Advertising
  in Publishers Weekly and Shelf Awareness
• Trade Reviews
  pursued in Publishers Weekly, Library Journal, Kirkus Reviews, Shelf Awareness
• Galleys available
  for sales force, major media, regional media, social media influencers,
  influential authors, booksellers and librarians; digital galleys also available
  for download through Edelweiss and NetGalley

Key Selling Points

• This is the first memoir written by a
  transgender person about coming out in a corporate setting. And that setting is
  Goldman Sachs, one of the largest and most respected financial institutions in
  the country.
• This is an important book, not only for trans people
  looking for a way to be themselves at work, but for corporations looking for a
  way to support their employees, and for everyone else to understand the
  obstacles facing trans people today.
• The author tells the bare truth, revealing her
  lifelong struggle as an alcoholic, the loss of marriage and family, her life in
  Japan before returning stateside, her corporate career climb, and finally the
  details of her transition to a woman.
• At the time of her employment as a
  communications director at Goldman Sachs, Maeve DuVally’s coming out was the
  subject of a feature story in the New York Times. The financial reporters who
  were DuVally’s colleagues were witnesses to her transition.
• DuVally now consults for corporations and
  other entities on communications strategy and diversity, equity and inclusion.
  She also mentors transgender people and is a frequent public speaker on LGBTQ+
  workplace issues.
• The author serves on the boards of GLAAD; the
  Knight-Bagehot Fellowship, a journalism non-profit; Connecticut-based LGBTQ+
  health provider Anchor Health Initiative; and Trans New York.
• The author was recently honored by the Girl
  Scouts of Greater New York at the 2023 Gold Achievement Gala honoring leaders
  as diverse as the Girl Scouts.
• DuVally earned a B.A. in English from
  Providence College in 1983 and was a Knight-Bagehot Fellow at Columbia
  University Graduate School of Journalism School in 1994.
• “Maeve Rising is the unflinchingly
  honest story of Michael, whose anxieties and self-destructive tendencies
  sabotage every facet of his life: family, friends, career. That is, until
  Michael discovers her true self as Maeve. This book is important for vividly
  relating the difficult trans journey toward self-acceptance. But as
  importantly, it made me appreciate the complexities and difficulties that some
  of our colleagues bear alone, that could be borne so much more lightly or
  eliminated if they feel they have the support to show up for work as their
  authentic selves.” —Lloyd Blankfein, former Chairman and CEO, Goldman Sachs
  Group, Inc.

Sujets

• Americans in Japan
• Self-help
• Gender
• Sexuality
• Goldman Sachs

Informations

• Publié par: Sibylline Press
• Date de parution: 22 août 2023
• Nombre de lectures: 0
• EAN13: 9781960573018
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

2023 Marketing Plan for Maeve Rising,Publication Date: Aug. 15mso-bidi-theme-font:minor-latin">New York and West Coast Toursfocused on bookstores and LGBTQ+ centers with book launch at New York City’sLGBTQ+ The Centermso-bidi-theme-font:minor-latin">Intensive Author Speaking Scheduleto include LGBTQ+, Human Resources (SHRM23, WorkVision), and Financial Industry(NASDAQ) conferences and events as well as festivals and celebrations.mso-bidi-theme-font:minor-latin">National publicity firmretained to solicit national, financial, and LGBTQ+ media, including expertinterviews, podcasts, print, television, radio, and social media.mso-bidi-theme-font:minor-latin">Social Media Campaignand supporting advertisingmso-bidi-theme-font:minor-latin">Women’s Magazine Features(some with Maeve fashion shoots)mso-bidi-theme-font:minor-latin">Giveaways11.0pt;mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin"> onGoodreads and Instagrammso-bidi-theme-font:minor-latin">Book Club Marketing;reading group discussion questions in bookmso-bidi-theme-font:minor-latin">Library Marketoutreach, ad in Library Journalmso-bidi-theme-font:minor-latin">Shelf Talkersavailable for storesmso-bidi-theme-font:minor-latin">Inclusion in NAIBA 2023 Holiday Catalogas featured titlemso-bidi-theme-font:minor-latin">Excerpts, essays, and talkson being transgender, coming out in corporate America, how to supportindividuals in transition in the workplace (LBGTQ+ and general media)mso-bidi-theme-font:minor-latin">Trade Advertisingin Publishers Weekly and Shelf Awarenessmso-bidi-theme-font:minor-latin">Trade Reviewspursued in Publishers Weekly, Library Journal, Kirkus Reviews, Shelf Awarenessmso-bidi-theme-font:minor-latin">Galleys availablefor sales force, major media, regional media, social media influencers,influential authors, booksellers and librarians; digital galleys also availablefor download through Edelweiss and NetGalleymso-bidi-theme-font:minor-latin">Key Selling Pointsmso-bidi-theme-font:minor-latin">This is the first memoir written by atransgender person about coming out in a corporate setting. And that setting isGoldman Sachs, one of the largest and most respected financial institutions inthe country.mso-bidi-theme-font:minor-latin">This is an important book, not only for trans peoplelooking for a way to be themselves at work, but for corporations looking for away to support their employees, and for everyone else to understand theobstacles facing trans people today. mso-bidi-theme-font:minor-latin">The author tells the bare truth, revealing herlifelong struggle as an alcoholic, the loss of marriage and family, her life inJapan before returning stateside, her corporate career climb, and finally thedetails of her transition to a woman.mso-bidi-theme-font:minor-latin">At the time of her employment as acommunications director at Goldman Sachs, Maeve DuVally’s coming out was thesubject of a feature story in the New York Times. The financial reporters whowere DuVally’s colleagues were witnesses to her transition.mso-bidi-theme-font:minor-latin">DuVally now consults for corporations andother entities on communications strategy and diversity, equity and inclusion.She also mentors transgender people and is a frequent public speaker on LGBTQ+workplace issues.mso-bidi-theme-font:minor-latin">The author serves on the boards of GLAAD; theKnight-Bagehot Fellowship, a journalism non-profit; Connecticut-based LGBTQ+health provider Anchor Health Initiative; and Trans New York.mso-bidi-theme-font:minor-latin">The author was recently honored by the GirlScouts of Greater New York at the 2023 Gold Achievement Gala honoring leadersas diverse as the Girl Scouts.mso-bidi-theme-font:minor-latin">DuVally earned a B.A. in English fromProvidence College in 1983 and was a Knight-Bagehot Fellow at ColumbiaUniversity Graduate School of Journalism School in 1994.mso-bidi-theme-font:minor-latin">“Maeve Rising is the unflinchinglyhonest story of Michael, whose anxieties and self-destructive tendenciessabotage every facet of his life: family, friends, career. That is, untilMichael discovers her true self as Maeve. This book is important for vividlyrelating the difficult trans journey toward self-acceptance. But asimportantly, it made me appreciate the complexities and difficulties that someof our colleagues bear alone, that could be borne so much more lightly oreliminated if they feel they have the support to show up for work as theirauthentic selves.” —Lloyd Blankfein, former Chairman and CEO, Goldman SachsGroup, Inc." />