Developing Practice for Public Health and Health Promotion E-Book

Jane Wills, Jennie Naidoo

Description

This package provides you with the book plus the eBook – giving you the printed book and also giving access to the complete book content electronically. Evolve eBooks allows you to quickly search the entire book, make notes, add highlights, and study more efficiently. Buying other Evolve eBooks titles makes your learning experience even better: all of the eBooks will work together on your electronic 'bookshelf', so that you can search across your entire library of Nursing eBooks.

Developing Practice for Public Health and Health Promotion is the second title in the ‘Public Health and Health Promotion Practice’ series, expanding on the best-selling introductory textbook, Foundations for Health Promotion.

Developing Practice is an essential text for the many different practitioners, professionals and specialists who contribute to public health and health promotion, enabling them to develop their knowledge, skills and confidence.

• Fully updated to reflect the many changes in health promotion theory, practice and policy
• New chapter on empowerment as a key health promotion strategy
• Case studies, activities and discussion points encourage interaction and reflection, and stimulate learning
• Unique, user-friendly approach makes learning easy
• Examines the forces that drive practice
• Focuses on the core strategies of:

• Tackling health inequalities
• User and public participation and involvement
• Working in partnerships
• Empowerment.
• Identifies current public health priorities and how to address these in practice.

• Fully updated to reflect the many changes in health promotion theory, practice and policy
• New chapter on empowerment as a key health promotion strategy

Sujets

• Community Care
• Home Care
• Medical
• Médecine
• Nursing

Informations

• Publié par: Bailliere Tindall
• Date de parution: 01 juin 2010
• Nombre de lectures: 3
• EAN13: 9780702044359
• Langue: English

Extrait

Table of Contents

Cover image
Front matter
Copyright
Acknowledgements
Dedication
Introduction and how to use this book
Checklist for public health and health promotion practice
Introduction
Chapter One. Theory into practice
Chapter Two. Research for public health and health promotion
Chapter Three. Evidence-based practice
Chapter Four. The policy context
Introduction
Chapter Five. Tackling health inequalities
Chapter Six. Participation, involvement and engagement
Chapter Seven. Partnership working
Chapter Eight. Empowerment
Introduction
Chapter Nine. Social determinants of health
Chapter Ten. The major causes of ill health
Chapter Eleven. Lifestyles and behaviours
Chapter Twelve. Population groups
Index
Front matter
Developing Practice for Public Health and Health Promotion
Commissioning Editor: Mairi McCubbin
Development Editor: Fiona Conn
Project Manager: Alan Nicholson
Designer: Charles Gray
Illustration Manager: Gillian Richards

Developing Practice for Public Health and Health Promotion
Jennie Naidoo BSc MSc PGDip PGCE, Principal Lecturer, Health Promotion, University of the West of England, Bristol, UK
Jane Wills BA MA MSc PGCE, Professor of Health Promotion, London South Bank University, London, UK
Copyright

© 2010 Elsevier Ltd. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the Publisher. Details on how to seek permission, further information about the Publisher's permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions .
This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein).
First edition 1998
Second edition 2005
Third edition 2010
ISBN 978 0 7020 3404 6
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloguing in Publication Data
A catalogue record for this book is available from the Library of Congress

Notices

Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary.
Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods, they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.
With respect to any drug or pharmaceutical products identified, readers are advised to check the most current information provided (i) on procedures featured or (ii) by the manufacturer of each product to be administered, to verify the recommended dose or formula, the method and duration of administration, and contraindications. It is the responsibility of practitioners, relying on their own experience and knowledge of their patients, to make diagnoses, to determine dosages and the best treatment for each individual patient, and to take all appropriate safety precautions.
To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein.

Printed in China
Acknowledgements
We would like to thank all our colleagues and students who, through their ideas, experiences and debates, have contributed to this book. We would also like to thank our families for supporting our writing.
Dedication
This book is dedicated to our children: Kate, Alice, Jessica and Declan.
Introduction and how to use this book
Public health and health promotion have very different origins and antecedents, yet in the modern world they are increasingly seen as two complementary and overlapping areas of practice. This has had the effect of broadening the scope of both disciplines. For historical reasons, public health, with its roots in public health medicine, tends to be seen as the senior partner, embodying the status and kudos of medicine and science. Public health is often used as an umbrella term to encompass health promotion; however, health promotion, with its diverse origins and roots, has much that is distinctive, valuable and unique to offer. One need only think of the following principles and ways of working that derive from health promotion but are now firmly embedded in public health practice: involving people and communities, working across boundaries and partnership working, empowering people, and a concern with the structural causes of health inequalities. The aim of this book is to help practitioners clarify for themselves the scope, direction and skills embodied within health promotion and public health practice.
Health promotion refers to efforts to prevent ill health and promote positive health. From a relatively narrow focus on changing people's behaviour, health promotion has become a broad and complex field encompassing policy change and community action. The central aim is to enable and empower people to take control of their own health. Promoting health is now to some extent everybody's business. It is a concern not just of health services but also of all those involved in health and social care, education and environmental protection.
Public health has been traditionally associated with public health medicine and its efforts to prevent disease. It has been defined as ‘the science and art of preventing disease, prolonging life and promoting health through the organised efforts of society’ ( Acheson 1988 ). Public health includes the assessment of the health of populations, formulating policies to prevent or manage health problems and significant disease conditions, the promotion of healthy environments, and societal action to invest in health-promoting living conditions.
Our starting point in this book is to acknowledge the multidisciplinary nature of health promotion and public health; however, we argue that a social structuralist model of health remains the most helpful explanatory model. Such a model recognizes the profound effects of social structures such as income distribution, employment opportunities and social capital on health, whilst still allowing scope for individual agency and empowerment.
The twenty-first century poses enormous challenges for public health, including the major demographic change of ageing populations in the developed world; climate change, environmental threats and increased urbanization; anti-health economic forces of globalization such as tobacco and junk food; economic growth alongside increasing poverty and inequality; and the rise of chronic and degenerative diseases alongside a resurgence of infectious diseases. People have the right to healthy choices and governments have a responsibility to tackle those issues that impact on health. Public health needs to negotiate the line between individual freedom and social responsibility, which means engaging in public debates about evidence, risk and values. To be effective, public health needs to have the informed consent and support of the population.
In our companion book, Foundations for Health Promotion , edn 3 ( Naidoo and Wills 2009 ), we reviewed some of the knowledge and skills with which practitioners need to be familiar if they are to promote health, and looked at some examples of differing approaches to this task. This book further explores what should inform the practice of public health and health promotion. The challenge for practitioners is to embrace the health promotion principles espoused by the World Health Organization – equity, community participation, intersectoral collaboration, and the reorientation of primary health and social care services – with the pressures of everyday practice. Many practitioners find it difficult to incorporate such a broad approach and move ‘upstream’ to tackle the determinants of health. Our aim in this book is to support the efforts of practitioners to achieve this task and to become committed and skilled public health practitioners.
Practitioners need to be aware of the forces that contextualize, drive and sometimes constrain their practice. These forces or drivers of public health and health promotion practice include theoretical and conceptual frameworks that inform interventions, a developing research and evidence base, and the values that underpin and feed into the policy context. These drivers of practice are discussed in Part 1 of this book.
Practitioners also need to understand core strategies for public health and health promotion practice. These strategies inform and underpin a multitude of interventions, programmes and projects spanning priority topics, key agencies and targeted client groups. Developing an understanding of, and competence in, these strategies enables practitioners to increase the impact of their health promotion and public health work. The core strategies that we identify and discuss in Part 2 of this book are: tackling health inequalities, public, patient and community participation and involvement, working in partnerships, and empowerment strategies.
Practitioners need to be familiar with current public health priority issues and how they are being addressed in practice. Priorities for public health and health promotion may be defined in different ways. Categories used in policy and strategy docum