Countering Hate

Bob Pearson, Haroon K Ullah

Description

We all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.

So why do some young men and women grow up with plans to promote peace and prosperity, while others set out to harm or kill others? Every day we hear of people who try to disrupt our world, often violently. So what, exactly, is happening to our youth?

Extremists never stop trying to find the next young recruit. They are smarter, more technically savvy and better-organized than we give them credit for. What are they doing well and what can we learn from these insights? Are

we organized the right way to fight extremists? Are we thinking the right way? Are we basing decisions on the most effective models?

Pearson and Ullah join as co-authors to provide a mashup of their combined expertise — years of shaping behavior for the world’s top brands with years of countering terrorism.

Inspired by classes taught at the U.S. State Department on counterterrorism and dealing with disinformation campaigns, the authors have written a book that is part call to action and part innovation lab for those who want to make a difference. They are joined by a wide range of global leaders who provide their insights related to hate and extremism.

The book’s goal is to trigger new ideas on how leaders can partner worldwide to make our world a safer and more productive place over the long-term. One team, one world.

INTRODUCTION . 7



Chapter 1 THE EMERGENCE OF HATE . 13

Sidebar by Denise Campbell Bauer, An Ounce of Prevention. . 22



Chapter 2 UNLOCKING THE POWER OF MEMORY . 27

Sidebar by Chuck Leavell, Music Reminds Us How Similar We All Are. . 33



Chapter 3 THE 5,000 DAY HABIT . 39

Sidebar by Gary Briggs, An Audition in Seconds. . 43



Chapter 4 LIFTING OUR MENTAL FOG . 49

Sidebar by Ed Tazzia, The Key Learnings from “Marketing College”. . 61



Chapter 5 THE URGENCY OF HOPE . 63

Sidebar by Col. William S. Reeder Jr., The Power of Hope. . 70



Chapter 6 THE PRE-HATE JOURNEY . 73

Sidebar by Naimul Huq, Crossing the Finish Line Together. . 84



Chapter 7 THE OTHER BATTLEFIELD . 89

Sidebar by Lord Chadlington, The Importance of Working as One Global Team. . 92



Chapter 8 HEZBOLLAH, GREENPEACE AND AARP: FORMING POWERFUL GROUPS . 103

Sidebar by Tim Receveur, Innovation in Unlikely Places. . 107

Sidebar by Ahmad Nassar, Sports is the Great Unifier. . 111



Chapter 9 A NEW MODEL . . 113

Sidebar by Fred Burton, Pushing the Boulder Up a Hill: Why Are Terror Operations Successful?. . 119



Chapter 10 THE ELEMENTS OF TERRORISM . 123

Sidebar by Capt. Molly Mae Potter, The Power of Empowering Women. . 128



Chapter 11 WHY PEOPLE BECOME EXTREMISTS . 133

Sidebar by Mehmood Kazmi, Defuse It Before It Blows. . 138



Chapter 12 WHAT LEADERS CAN LEARN FROM EXTREMISTS . 143

Sidebar by Raymond F. “Ray” Kerins Jr., The Three Levels of Issues Management. . 147

Sidebar by Wajahat Ali, Unlocking Innovation in Unexpected Places. . 151



Chapter 13 THE SILICON VEIL . 155

Sidebar by Josh Lipsky, Stopping the Profitability of Hate. . . . . . . . . . . . . . . . . . . . . . . . 158



Chapter 14 THE WEAPONS OF HATE . 163

Sidebar by Jeff Jarvis, Trust is the New Black. . 169



Chapter 15 THE BUSINESS OF DISINFORMATION . 179

Sidebar by Abdullah Antepli, The Importance of Moderates in Healing Our Faith-Based Communities. . 187



Chapter 16 THE TOP LESSONS FROM MARKETING . 191

Sidebar by Jim Weiss, Choosing A Better Path. . 195



Chapter 17 HOW TO DECREASE SALES . 201

Sidebar by Scott McDonald, PhD, The Neuroscience of Hate. . 205

Sidebar by Naba Sharif, MD, How to “Treat” Bias and Hate in the Physician’s Office. . 206



Chapter 18 MENTAL TOUGHNESS, NGOS AND YOUR ROLE . 217

Sidebar by Sebastian Johna, Innovation at the Community Level. . 220



Chapter 19 THE MEDIA CAMPFIRE: 10 IMPORTANT TRENDS . 223

Sidebar by Kip Knight, Insights from the U.S. Marketing College. . .. 230



Chapter 20 IMAGINE OUR WAY FORWARD . . 233



ACKNOWLEDGMENTS . 237



ABOUT THE AUTHORS . 239

Informations

• Publié par: 1845 Publishing
• Date de parution: 13 mars 2018
• Nombre de lectures: 0
• EAN13: 9780999662311
• Langue: English

Extrait

BOB PEARSON
PreCommerce
Storytizing
HAROON K. ULLAH
Vying for Allah’s Vote
The Bargain from the Bazaar
Digital World War
COUNTERING HATE
Bob Pearson and Haroon K. Ullah
ISBN: 978-0-9996623-0-4 ISBN: 978-0-9996623-1-1 (e-book)
Copyright © 2018 by 1845 Publishing
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
The author and the publisher make no representations with respect to the contents hereof and specifically disclaim any implied or express warranties of merchantability or fitness for any particular usage, application, or purpose. The author and the publisher cannot be held liable for any direct, indirect, incidental, consequential, or special damages of any kind, or any damages whatsoever, including, without limitation, those resulting in loss of profit, loss of contracts, goodwill, data, income, information, anticipated savings or business relationships, arising out of or in connection with the use of this book or any links within.
Cover by Paulo Simas
Layout by Monica Thomas for TLC Book Design, TLCBookDesign.com
Printed in the United States of America.
To my great uncle, Alexander Didur, thank you for your service to our country and the inspiration you have provided to battle the same hate and extremism that led to your capture and death as a POW in the Korean War.

To my younger brother Muneer (1980–2015) who taught me how to love and learn. To my parents, Dr. Kalimullah and Zarfshan who planted a seed for learning and inspired me to always reach for the stars. And to my wife, Dr. Naba Sharif, who knows me so well, allows my creativity to flourish and is a true life partner. She is always looking for ways to provide support and intellectual encouragement —and always throws me the best surprises!
TABLE OF CONTENTS
INTRODUCTION
Chapter 1 THE EMERGENCE OF HATE
Sidebar by Denise Campell Bauer, An Ounce of Prevention
Chapter 2 UNLOCKING THE POWER OF MEMORY
Sidebar by Chuck Leavell, Music Reminds Us How Similar We All Are
Chapter 3 THE 5,000 DAY HABIT
Sidebar by Gary Briggs, An Audition in Seconds
Chapter 4 LIFTING OUR MENTAL FOG
Sidebar by Ed Tazzia, The Key Learnings from “Marketing College”
Chapter 5 THE URGENCY OF HOPE
Sidebar by Col. William S. Reeder Jr., The Power of Hope
Chapter 6 THE PRE-HATE JOURNEY
Sidebar by Naimul Huq, Crossing the Finish Line Together
Chapter 7 THE OTHER BATTLEFIELD
Sidebar by Lord Chadlington, The Importance of Working as One Global Team
Chapter 8 HEZBOLLAH, GREENPEACE AND AARP: FORMING POWERFUL GROUPS
Sidebar by Tim Receveur, Innovation in Unlikely Places
Sidebar by Ahmad Nassar, Sports is the Great Unifier
Chapter 9 A NEW MODEL
Sidebar by Fred Burton,
Pushing the Boulder Up a Hill: Why Are Terror Operations Successful?
Chapter 10 THE ELEMENTS OF TERRORISM
Sidebar by Capt. Molly Mae Potter, The Power of Empowering Women
Chapter 11 WHY PEOPLE BECOME EXTREMISTS
Sidebar by Mehmood Kazmi, Defuse It Before It Blows
Chapter 12 WHAT LEADERS CAN LEARN FROM EXTREMISTS
Sidebar by Raymond F. “Ray” Kerins Jr., The Three Levels of Issues Management
Sidebar by Wajahat Ali, Unlocking Innovation in Unexpected Places
Chapter 13 THE SILICON VEIL
Sidebar by Josh Lipsky, Stopping the Profitability of Hate
Chapter 14 THE WEAPONS OF HATE
Sidebar by Jeff Jarvis, Trust is the New Black
Chapter 15 THE BUSINESS OF DISINFORMATION
Sidebar by Abdullah Antepli, The Importance of Moderates in Healing Our Faith-Based Communities
Chapter 16 THE TOP LESSONS FROM MARKETING
Sidebar by Jim Weiss, Choosing A Better Path
Chapter 17 HOW TO DECREASE SALES
Sidebar by Scott McDonald, PhD, The Neuroscience of Hate
Sidebar by Naba Sharif, MD, How to “Treat” Bias and Hate in the Physician’s Office
Chapter 18 MENTAL TOUGHNESS, NGOS AND YOUR ROLE
Sidebar by Sebastian Johna, Innovation at the Community Level
Chapter 19 THE MEDIA CAMPFIRE: 10 IMPORTANT TRENDS
Sidebar by Kip Knight, Insights from the U.S. Marketing College
Chapter 20 IMAGINE OUR WAY FORWARD
ACKNOWLEDGMENTS
ABOUT THE AUTHORS
INTRODUCTION
“Human greatness does not lie in wealth or power, but in character and goodness. People are just people, and all people have faults and shortcomings, but all of us are born with a basic goodness.”
— A NNE F RANK
W e all start out the same. Whether born in Damascus or Detroit, human beings begin life with similar DNA, common instincts for survival and a basic desire to learn and explore.
Inside our bodies, where we don’t think about skin color or gender or religion, we are remarkably similar. The same four chemical bases comprise everyone’s DNA — adenine, guanine, cytosine and thymine — and they combine to form about 3 billion base pairs, of which an estimated 99 percent are similar in everyone across the world. Even our brains are similar. Everyone’s prefrontal cortex, which plays a major role in how we think, act and plan, has a consistent molecular structure. We know some people will be exposed to more diseases due to genetic mutation, and we will battle the myriad disorders that cause our brains and bodies to form differently, but Day One is generally a pretty good day for humanity.
In fact, about 300,000 new people join us every 24 hours. They become one addition to the 7.5 billion of us who already live here, work here and navigate the communities in which we live. Most of us choose to pursue a reasonably fulfilling life, rewarding to us and most of those around us. But a small cohort goes in a different direction; they become filled with hate, even to the point of selfishly single-minded extremism. We don’t pretend to know how many young men and women have gone down this path, nor how many will take that journey in the future — but we do know we want to do what we can to decrease that number.
We all can agree we have too much bias, hate and extremism in our world. We have too many people who seek to disrupt our view of normal and force us to pay attention to their world view. They change lives. They far too often end lives. And they never stop trying to find the next young recruit to help them do the same thing again tomorrow.
We, as a team, need to get more focused on Countering Hate.
Focusing on a cause like this, and writing a book about it, becomes a deeply personal pursuit. Bob grew up hearing his mom tell stories about her favorite uncle, Alexander Didur, who fought in the Korean War. A captain in the First Cavalry, 8th Division, he was captured and detained as a prisoner of war for three years before he died. Didur was 35 years old when he passed away on August 31, 1951; he has rested in Arlington Cemetery since. In December 1996, Bob was in Paris and ran point for his company’s communications team when a tragic terrorism attack killed the wife of a colleague on the Paris Metro. A few years later, on September 11, 2001, Bob was working in New York City and became part of a larger group of friends who grieved the loss of childhood buddies like Tommy Clark and Richard Madden from Millburn, N.J. Both were the younger brothers of Bob’s good friends. Those types of violent deaths never leave you, and the list of them is far longer than we ever would care to count.

About ten years ago, two smart and forward-thinking executives, Ed Tazzia and Kip Knight, suggested a new program to U.S. State Department officials. The new program, called The Marketing College, would add to the knowledge of State Department officials in public affairs around the world. Each class would include up to 50 leaders from locations as diverse as Libya, Kazakhstan, Brazil or Belgium. They’d learn about how to create a story, share it and analyze it to understand why it succeeded or failed in shaping behavior. Bob joined Ed, Kip and the larger faculty as a volunteer several years ago, helping to expand the curriculum. Meanwhile, Haroon participated in The Marketing College as an official at the State Department, where he prepared U.S. thinking on counter terrorism initiatives around the world. Haroon has served as the global planning leader for Secretary of State John Kerry, current Secretary Rex Tillerson and now as Chief Strategy Officer for the Broadcasting Board of Governors in support of CEO John F. Lansing.
Through our combined interactions with colleagues at the State Department and the private sector, we recognized a critical urgency for people and organizations to share the best thinking about how we can counter hate. Otherwise, we realized, our efforts will never move fast enough. In our current form, we can’t analyze data, coordinate research expertise and disseminate best practices to all private-sector companies, government officials, NGOs and global citizens battling extremism around the world. We realized that it was time to write a book together, but not just any book. We decided to co-author it so we could do a mash-up of our combined expertise — years of countering terrorism with years of shaping behavior for the world’s top brands. Our goal is to think different and to inspire you to join us in countering hate in your own way.

The math works in our favor. This planet is home to about 7.5 billion people, and more than 7.4 billion of them believe in doing the right t