Destination Dictatorship

Justin Crumbaugh

Description

When the right-wing military dictatorship of Francisco Franco decided in 1959 to devalue the Spanish currency and liberalize the economy, the country's already steadily growing tourist industry suddenly ballooned to astounding proportions. Throughout the 1960s, glossy images of high-rise hotels, crowded beaches, and blondes in bikinis flooded public space in Spain as the Franco regime showcased its success. In Destination Dictatorship, Justin Crumbaugh argues that the spectacle of the tourist boom took on a sociopolitical life of its own, allowing the Franco regime to change in radical and profound ways, to symbolize those changes in a self-serving way, and to mobilize new reactionary social logics that might square with the structural and cultural transformations that came with economic liberalization. Crumbaugh's illuminating analysis of the representation of tourism in Spanish commercial cinema, newsreels, political essays, and other cultural products overturns dominant assumptions about both the local impact of tourism development and the Franco regime's final years.
Acknowledgments
Introduction

Part 1: Tourism as an Art of Governing

1. Prosperity and Freedom under Franco: The Grand Invention of Tourism

2. On the Public Persona and Political Theory of a Minister of Information and Tourism: Manuel Fraga Iribarne’s “Pedagogy of Leisure” 41

Part 2: Financial, Ideological, and Libidinal Investments

3. The Power of Inauthenticity: The “Spain Is Different”

Tourism Campaign as a Change of Paradigm

4. Blondes in Bikinis and Beachside Don Juans: From the Comedy of Sex Tourism to a State of Perversion

Epilogue: Tourism, Nostalgia, and Historical Memory

Notes
Works Cited
Index

Sujets

• Película fotográfica
• Popular culture
• Visual culture
• Film

Informations

• Publié par: State University of New York Press
• Date de parution: 02 juillet 2010
• Nombre de lectures: 0
• EAN13: 9781438426891
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

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Destination

Dictatorship

SUNY series in Latin American and Iberian Thought and Culture

Jorge J. E. Garcia and Rosemary Geisdorfer Feal, editors

Destination Dictatorship

The Spectacle of Spain’s Tourist Boom and the Reinvention of Difference

Justin Crumbaugh

Publication of this book was assisted by a grant from the Program for Cultural Cooperation between Spain’s Ministry of Culture and Education and U.S. Universities.

Cover art of map of Spain © Darknightsky/Dreamstime.com Cover art of background sunburst design © Seema Khona/iStockphoto

Published by State University of New York Press, Albany

© 2009 State University of New York

All rights reserved

Printed in the United States of America

No part of this book may be used or reproduced in any manner whatsoever without written permission. No part of this book may be stored in a retrieval system or transmitted in any form or by any means including electronic, electrostatic, magnetic tape, mechanical, photocopying, recording, or otherwise without the prior permission in writing of the publisher.

For information, contact State University of New York Press, Albany, NY www.sunypress.edu

Production by Diane Ganeles Marketing by Michael Campochiaro

Library of Congress CataloginginPublication Data

Crumbaugh, Justin. Destination dictatorship : the spectacle of Spain's tourist boom and the reinvention of difference / Justin Crumbaugh. p. cm. — (SUNY series in Latin American and Iberian thought and culture) Includes bibliographical references and index. ISBN 9781438426655 (hardcover : alk. paper) 1. Tourism—Economic aspects—Spain. 2. Tourism—Political aspects—Spain. 3. Tourism—Government policy—Spain. 4. Culture and tourism—Spain. 5. Fascism—Spain—History. 6. Spain—Social conditions. 7. Spain—Politics and government. 8. Motion pictures—Study and teaching. I. Title. G155.S6C78 2009 338.4'79146—dc22 2008054148

10 9 8 7 6 5 4 3 2 1

Acknowledgments

Introduction

1.

2.

3.

4.

Contents



P ART 1 T A G OURISM AS AN RT OF OVERNING

Prosperity and Freedom under Franco: The Grand Invention of Tourism

On the Public Persona and Political Theory of a Minister of Information and Tourism: Manuel Fraga Iribarne’s “Pedagogy of Leisure”

P 2 ART F INANCIAL , I DEOLOGICAL , AND L IBIDINAL I NVESTMENTS

The Power of Inauthenticity: The “Spain Is Different” Tourism Campaign as a Change of Paradigm

Blondes in Bikinis and Beachside Don Juans: From the Comedy of Sex Tourism to a State of Perversion

Epilogue: Tourism, Nostalgia, and Historical Memory

Notes

Works Cited

Index

v

vii

1

1

5

41

67

8

7

115

123

145

159

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Acknowledgments



I am grateful to my colleagues, mentors, friends, and family for their help and encouragement with this book. In particular, I wish to thank Annissa Ham bouz, Jacqueline Urla, and Annabel Martín. This book would not have been possible without their continuous feedback in conversations and in written com ments on multiple drafts of different chapters. I am also thankful to Sarah Will burn, Eugenia Afinoguenova, and Jordi Marí for their extremely insightful comments on the manuscript. Jason Whipple smoothed over the writing style with his remarkable editing skills and general way with words. Several scholars contributed to this book indirectly through their support of my work and through the example of their own writing. They include Car los Alonso, Malcolm Compitello, Robert Davidson, Brad Epps, Susan Larson, Reyes Lázaro, Jaume MartíOlivella, Jorge Pérez, Edna Rodríguez, Néstor Rod ríguez, Stephanie Sieburth, Michael Solomon, and Txetxu Aguado. The fac ulty of the graduate program in Spanish at Emory University, particularly Hazel Gold, Karen Stolley, Donald Tuten, and the late Emilia Navarro, helped pave the way for the book with their inspiring seminars, mentorship, and enthusiasm for my unorthodox scholarly pursuits. Mount Holyoke College generously awarded me grants and a fellowship that funded numerous research trips to Spain. My colleagues in the Department of Spanish and in the Film Studies Program at Mount Holyoke College have also created a stimulating intellectual climate in my daily life. Equally inspiring were my colleagues at the University of Pennsylvania and at Duke University, where I held visiting positions as I began the book and made the final revisions. Archivists at the Filmoteca Española, Radio Televisión Española, the Archivo General de la Administración, and the Biblioteca Nacional Española greatly facilitated my research. This book also benefited from my participation in the research group Cine, Imaginario y Turismo, based at the Universitat de València and directed by Antonia del Rey Reguillo. Chapter 1 includes sev eral ideas that I first presented in a talk delivered at the Universitat de València and later in an essay entitled “El turismo como arte de gobernar: los ‘felices vii

viii

Acknowledgments

sesenta’ del franquismo,” published inCine, imaginario y turismo: Estrategias de seducción. My friends and loved ones in the Basque Country offered insight and moral support during summers and over my sabbatical leave, when I wrote the bulk of the manuscript. Jaime Otamendi, Harkaitz Cano, and Idoia Larrañaga were all kind enough to ask me, at least once a week, “Eta liburua, zer?” I am also thank ful to Miguel Mari Torrea and his family in Pasaia San Pedro for their encour agement throughout the writing process. Last, I wish to express gratitude to my parents, David and Carol Crumbaugh.