Sustainability, Participation and Culture in Communication

Description

At a time when sustainability is on everyone’s lips, this volume is one of the first to offer an overview of sustainability and communication issues—including community mobilization, information technologies, gender and social norms, mass media, interpersonal communication, and integrated communication approaches—from a development and social change perspective. Drawing on contemporary theories of communication as well as real-world examples from development projects around the world, the contributors showcase the increasing richness and versatility of communication research and practice. Together, they make a case for adopting a more comprehensive perspective on communication in the areas of development and social change.

Introduction: The Kaleidoscope of Text and Context in Communication – Jan Servaes

Chapter 2: Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings – Adinda Van Hemelrijck

Part I: Sustainable Social Change

Chapter 3: The Global Agenda: Technology, Development, and Sustainable Social Change – Toks Dele Oyedemi

Chapter 4: ICTs and Mobile Phones for Development in Sub-Saharan African Region – Tokunbo Ojo

Chapter 5: Fair-Trade Practices in Contemporary Bangladeshi Society: The Case of Aarong – Fadia Hasan

Chapter 6: Asserting Contested Power: Exploring the Control-Resistance Dialectic in the World Trade Organization’s Discourse of Globalization – Rachel Stohr

Part II: (New) Media For Social Change

Chapter 7: Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt – Emily Polk

Chapter 8: Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China – Song Shi

Chapter 9: From Liberation to Oppression: Exploring Activism through the Arts in an Authoritarian Zimbabwe – Verity Norman

Part III: Culture and Participation

Chapter 10: Right to Communicate, Public Participation, and Democratic Development in Thailand – Boonlert Supadhiloke

Chapter 11: The Child Reporters Initiative in India: A Culture-Centered Approach To Participation – Lalatendu Acharya and Mohan Jyoti Dutta

Chapter 12: Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis – David J. Park and Leslie Richardson

Chapter 13: Gender as a Variable in the Framing of Homelessness – Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-Kant

Part IV: Health Communication

Chapter 14: Understanding the Spread of HIV/AIDS in Thailand – Patchanee Malikhao

Chapter 15: Framing Illness and Health on the USAID Website for Senegal – Joelle Cruz

Chapter 16: Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers – Katrina Phillips and Betty Chirchir

Chapter 17: Eff ect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act – Jyotika Ramaprasad

Chapter 18: Crime and Punishment: Infi delity in Telenovelas and Implications for Latina Adolescent Health – Tilly A. Gurman

Conclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable – Jan Servaes

Sujets

• Media Studies
• Social Science
• health
• Sociologie, société et politique
• Organización Mundial del Comercio
• General officer
• Cultural studies
• World Trade Organization
• General
• Organisation mondiale du commerce
• Media

Informations

• Publié par: Intellect Books
• Date de parution: 19 mars 2013
• Nombre de lectures: 1
• EAN13: 9781783200719
• Langue: English

Extrait

First published in the UK in 2013 by
Intellect, The Mill, Parnall Road, Fishponds, Bristol, BS16 3JG, UK
First published in the USA in 2013 by
Intellect, The University of Chicago Press, 1427 E. 60th Street,
Chicago, IL 60637, USA
Copyright © 2013 Intellect Ltd
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission.
A catalogue record for this book is available from the British Library.
Cover designer: Edwin Fox
Copy-editor: MPS Technologies
Production manager: Tim Mitchell
Typesetting: Planman Technologies
ISBN 978-1-84150-661-6
eISBN 978-1-78320-072-6
Printed and bound by Hobbs, UK
Contents
List of Acronyms
List of Figures and Tables
Introduction: The Kaleidoscope of Text and Context in Communication
Jan Servaes
Chapter 2: Powerful Beyond Measure? Measuring Complex Systemic Change in Collaborative Settings
Adinda Van Hemelrijck
Part I: Sustainable Social Change
Chapter 3: The Global Agenda: Technology, Development, and Sustainable Social Change
Toks Dele Oyedemi
Chapter 4: ICTs and Mobile Phones for Development in Sub-Saharan African Region
Tokunbo Ojo
Chapter 5: Fair-Trade Practices in Contemporary Bangladeshi Society: The Case of Aarong
Fadia Hasan
Chapter 6: Asserting Contested Power: Exploring the Control-Resistance Dialectic in the World Trade Organization's Discourse of Globalization
Rachel Stohr
Part II: (New) Media For Social Change
Chapter 7: Revolutions, Social Media, and the Digitization of Dissent: Communicating Social Change in Egypt
Emily Polk
Chapter 8: Two Cases and Two Paradigms: Connecting Every Village Project and CSO Web2.0 Project in China
Song Shi
Chapter 9: From Liberation to Oppression: Exploring activism through the Arts in an Authoritarian Zimbabwe
Verity Norman
Part III: Culture and Participation
Chapter 10: Right to Communicate, Public Participation, and Democratic Development in Thailand
Boonlert Supadhiloke
Chapter 11: The Child Reporters Initiative in India: A Culture-Centered Approach To Participation
Lalatendu Acharya and Mohan Jyoti Dutta
Chapter 12: Advancing a Pedagogy of Social Change in Post-Katrina New Orleans: Participatory Communication in a Time of Crisis
David J. Park and Leslie Richardson
Chapter 13: Gender as a Variable in the Framing of Homelessness Solina Richter, Katharina Kovacs Burns, Ramadimetja Shirley Mogale, and Jean Chaw-Kant
Part IV: Health Communication
Chapter 14: Understanding the Spread of HIV/AIDS in Thailand
Patchanee Malikhao
Chapter 15: Framing Illness and health on the USAID website for Senegal
Joelle Cruz
Chapter 16: Communication for Social Change in Kenya: Using DVD-led Discussion to Challenge HIV/AIDS Stigma among Health Workers
Katrina Phillips and Betty Chirchir
Chapter 17: Effect of a Public Service Announcement on Couple Testing for HIV in Uganda on Beliefs and Intent to Act
Jyotika Ramaprasad
Chapter 18: Crime and punishment: Infidelity in Telenovelas and implications for Latina adolescent health
Tilly A. Gurman
Conclusion: Communication for Sustainable Social Change Is Possible, but not Inevitable
Jan Servaes
Contributors
Author Index
Subject Index
List of Acronyms AIDS: Acquired Immune Deficiency Syndrome AU African Union BCC: Behavior Change Communication BRAC: Bangladesh Rural Advancement Committee CCA Culture Centered Approach CfD or C4D: Communication for Development CDSC: Communication for Development and Social Change CSC: Communication for Social Change CSO: Civil Society Organization CSSC: Communication for Sustainable Social Change CSSC&D: Communication for Sustainable Social Change and Development DVD: Digital Versatile/Video Disc ECA: Ethnographic Content Analysis EFTA: European Fair Trade Association FAO: Food and Agriculture Organization FGD: Focus Group Discussions GAID: Global Alliance for ICT and Development GED: Gender Development Index GEM: Gender Equity Measure GFATM: Global Fund to Fight AIDS, Tuberculosis, and Malaria GLTB: Gay, Lesbian, Transgender, and Bisexual GNH: Gross National Happiness GNP: Gross National Product HDI: Human Development Index HIV: Human Immunodeficiency Virus HIV/AIDS: Human Immunodeficiency Virus/Acquired Immune Deficiency Syndrome HPI: Human Poverty Index ICTs: Information and Communication Technologies ICTD: Information and Communication Technologies for Development IMF: International Monetary Fund INEXSK: Infrastructure, Experience, Skills, Knowledge IT: Information Technology ITU: International Telecommunications Union KAP: Knowledge, Attitude, and Practice MDGs: Millennium Development Goals M&E: Monitoring and Evaluation NEWS: Network of European Worldshops NGO: Non-Governmental Organization NICT: New Information and Communication Technologies NWICO: New World Information and Communication Order PBS: Public Broadcasting Service PEPFAR: United States of America President's Emergency Plan for AIDS Relief PPP: Public-Private Partnership PSA: Public Service Advertisement R&D: Research and Development RME: Research, Monitoring, and Evaluation RTC: Right to Communicate SCOT: Social Construction of Technology STI: Sexually Transmitted Infections TB: Tuberculosis UDHR: Universal Declaration of Human Rights UN: United Nations UNAIDS: Joint United Nations Programme on HIV/AIDS UNCDP: United Nations Capital Development Programme UNCRC United Nations Convention on the Right of the Child UNCSTD: United Nations Commission on Science and Technology for Development UNCTAD: United Nations Conference on Trade and Development UNDP: United Nations Development Programme UNESCO: United Nations Educational, Scientific, and Cultural Organization UNFCCC: United Nations Framework Convention on Climate Change UNFPA: United Nations Population Fund UNICEF: United Nations Children's Fund UNIFEM: United Nations Development Fund for Women USAID: United States Agency for International Development WB: World Bank WCC: World Council of Churches WFTO: World Fair Trade Organization WHO: World Health Organization WTO: World Trade Organization WWF: World Wildlife Fund ZANLA: Zimbabwe African National Liberation Army ZANU: Zimbabwe African National Union ZAPU: Zimbabwe African People's Union ZIPRA: Zimbabwe People's Revolutionary Army
List of Figures and Tables
Figures Figure 2.1: Theory of Change of the program on smallholders' productive water rights in Ethiopia Figure 2.2: Tool for change modeling with key stakeholders Figure 2.3: Modified picture resulting from change modeling with stakeholders Figure 2.4: Annual Impact Reflection (AIR) workshop design Figure 3.1: World Internet penetration rates by geographical regions Figure 4.1: African Coast to Europe submarine cable – planned route and countries connected Figure 4.2: Percentage income and spending on mobile phones Figure 8.1: Universal access to universal service transition Figure 8.2: Dynamic processes in the INEXSK framework Figure 12.1: The devastation caused by Hurricane Katrina Figure 12.2: Common Ground Relief's House of Excellence Figure 12.3: Some of the communication student volunteers
Tables Table 1.1: Sectors of development and main indicators for each chapter Table 3.1: First-order and second-order resources for poverty alleviation Table 3.2: ICT Penetration in selected countries with large population Table 3.3: Some projects funded by donor agencies with focus on ICT policy capacity training Table 4.1: Top ten companies in global telecommunication services Table 10.1: Information needs of Bangkok's respondents ( N = 400) Table 10.2: Program preferences among Bangkok's respondents ( N = 400) Table 10.3: Levels of information needs among Bangkok's respondents ( N = 400) Table 10.4: Levels of expectations among Bangkok's respondents ( N = 400) Table 10.5: Exposure to Thai PBS among Bangkok's respondents ( N = 400) Table 10.6: Viewing of Thai PBS among Bangkok's respondents ( N = 400) Table 10.7: News coverage of national referendum of 2007 ( N = 400) Table 10.8: Results of national referendum of 2007 ( N = 400) Table 10.9: Vote turnout of national referendum of 2007 ( N = 400) Table 13.1: Major homelessness themes and coverage in newspaper articles ( N = 400) Table 13.2: Types of articles written by anonymous journalists ( N = 400) Table 13.3: Number of articles identified by gender differences and themes/subthemes ( N = 400) Table 13.4: Gender distribution for different types of articles ( N = 400) Table 14.1: Percentage of new adult HIV/AIDS infections in Thailand by modes of transmission (1988-2025) ( N = 400) Table 16.1: Average scores from participants' end-of-day evaluations ( N = 400) Table 17.1: Distribution of subjects and mean scores from pretest ( N = 400) Table 17.2: Differences in mean knowledge, understanding and intent of action ( N = 400) Table 18.1: Spanish-language programs popular among Latina adolescents ages 12-17 ( N = 400) Table 18.2: English-language programs popular among Latina adolescents ages 12-17 ( N = 400)
Chapter 1
Introduction: The Kaleidoscope of Text and Context in Communication
Jan Servaes
A new 2012 United Nations (UN) report on sustainable development estimates that the world will require at least 50 percent more food, 45 percent more energy, and 30 percent more water by 2030 if it is to keep pace with population growth, projected to reach nearly 9 billion by 2040. The report by a special 22-member international panel (United Nations Secretary-General's High-level Panel on Global Sustainability, 2012) calls for sustainable development indicators that factor in poverty, inequality, science, and gender equality. The aim is to build on the Millennium Development Goals, which will be assessed in 2015, and replace them with Sustainable Development Goals. "We need to chart a new, more sustainable course for the future, one that strengthens equality an