Ultimate Guide to LinkedIn for Business

Ted Prodromou

Description

Find and Network with the Right Professionals

You know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.

You'll learn how to:

• Make online connections that are as strong as those made in person
• Use content marketing to build and promote your thought leadership profile
• Build trust with prospective clients by exploring similar interests and groups
• Develop a closing process that convert connections to clients
• Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines—even Google

As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
—Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time

If you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
—Scott Keffer, bestselling author and founder of Double Your Affluent Clients®

Sujets

• Entrepreneuriat
• Emprendedor
• Entrepreneur
• Communication persuasive
• Marketing de contenu
• Marketing stratégique
• Business
• Economics
• Entrepreneurship
• Marketing et communication
• Digital Marketing
• Marketing digital
• Communication digitale
• Gestion des ventes

Informations

• Publié par: Entrepreneur Press
• Date de parution: 16 avril 2019
• Nombre de lectures: 33
• EAN13: 9781613084007
• Langue: English
• Poids de l'ouvrage: 1 Mo

Extrait

As the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
-J OEL C OMM , N EW Y ORK T IMES BESTSELLING AUTHOR OF T WITTER P OWER 3.0: H OW TO D OMINATE Y OUR M ARKET O NE T WEET AT A T IME
Ted Prodromou wrote THE book on LinkedIn. I used to say the real secret to success is to get out there and work like hell but The Ultimate Guide to LinkedIn for Business, Third Edition is full of actionable strategies that will impact your bottom line immediately so you don t have to work as hard.
-F RANK K ERN, ONE OF THE MOST SOUGHT AFTER D IRECT R ESPONSE INTERNET MARKETING CONSULTANTS AND COPYWRITERS ON THE PLANET. WWW.FRANKKERN.COM
Are you looking for a handbook to cover all that s possible with LinkedIn? Look no further than The Ultimate Guide to LinkedIn for Business, Third Edition . Filled with actionable insights you can use now, you ll want to grab a copy of this book today, and you ll hope your competitors don t get it first.
-P HIL G ERBYSHAK, SALES TRAINER AND COACH
Everyone knows it s smart to connect with over 500 million business people on LinkedIn, but very few people know how to connect on LinkedIn profitably without wasting tons of time and money. If you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
-S COTT K EFFER, BESTSELLING AUTHOR AND FOUNDER OF D OUBLE Y OUR A FFLUENT C LIENTS
Ted keeps his finger on the pulse of LinkedIn. When a LinkedIn feature changes, he s one of the first to know about it. He teaches you how to connect in a way that s genuine and well received.
-C EDRIC C RUMBLEY, BESTSELLING AUTHOR OF P ROVEN S ALES AND R ECRUITING M ETHODS
When it comes to marketing, there are loads of marketers that talk a good game, but Ted is truly knowledgeable and always up to date on any social media platform changes. His strategies and ideas have given me an increase in business and helped streamline my processes. I recommend anyone looking for a marketer to read this book.
-C HRISINE V ERHULP, WWW.VBSVIRTUAL.COM
The LinkedIn techniques Ted teaches in this book are remarkably effective and super simple to implement. Follow Ted s lead, because I ve seen firsthand how powerful it can be.
-A DAM F RANKLIN, BESTSELLING AUTHOR OF W EB M ARKETING T HAT W ORKS
WOW- The Ultimate Guide to LinkedIn for Business, Third Edition is a must-read book that will guide you through how to become an influencer in your industry and how to connect effectively with other influencers. As usual, Ted Prodromou holds nothing back. His tips, strategies, and formulas for LinkedIn success are simple but powerful. The end results will help you attract the affluent clients you ve been waiting for!
-R AVEN B LAIR G LOVER , P RESIDENT S L IFETIME A CHIEVEMENT HONOREE
After targeting my LinkedIn profile using just some of the techniques Ted teaches in this book, I received a LinkedIn Mail from an HR Director from Sherwin Williams to speak for one of their training events. Is doing business with a Fortune 500 company worth investing your time in your LinkedIn profile? YES!
-E LIZABETH M C C ORMICK, INTERNATIONAL MOTIVATIONAL SPEAKER AND FORMER U.S. A RMY B LACKHAWK PILOT AT PILOTSPEAKER.COM
After meeting Ted and becoming aware of his LinkedIn knowledge, experience, and talent, I had the privilege to put his work into action by following the skill sets described in his bestselling books. The best is yet to come as we are already increasing our connections by several people a day! Thanks, Ted, for making LinkedIn easy to implement and fun to follow!
-A NDREA A DAMS -M ILLER , CEO AND FOUNDER OF T HE RED C ARPET C ONNECTION
Ted s insights in this book and coaching have been instrumental to our efforts for building an effective LinkedIn presence with our high-profile clients. The breadth and depth of Ted s expertise as well as his ability to patiently guide us through the LinkedIn maze has significantly impacted our bottom line. He is one of our most valued resources.
-S USAN G ATTON, EXECUTIVE COACH
I knew quite a bit about LinkedIn (so I thought), but gained so much more useful knowledge from The Ultimate Guide to LinkedIn for Business, Third Edition . It was one of the best investments I have made in my social media education.
-M AGGIE H OLBIK, BUSINESS AND SOCIAL MEDIA COACH
Ted is simply the master at communicating the best formulas for LinkedIn success. Ted helped me see that LinkedIn is so much more than the sum of its parts. He guided me through creating a synergy on LinkedIn that yielded a greater understanding and fast, solid results.
-M ICHAEL F LINT , CEO OF S WEET S UCCESS H ISPANIC M ARKETING S UCCESS
Ted provides an incredibly simple solution to understanding and using LinkedIn. I am looking forward to adding the latest edition of his book to my library.
-A NDY P ETERSON , D IRECTOR OF C LIENT V ICTORY , K AHUNA B USINESS G ROUP

Entrepreneur Press, Publisher
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
2019 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed Entrepreneur Media Inc. Attn: Legal Department, 18061 Fitch, Irvine, CA 92614.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Entrepreneur Press is a registered trademark of Entrepreneur Media, Inc.
ebook ISBN: 978-1-61308-400-7
Contents

Acknowledgments
Foreword by Melonie Dodaro
Introduction
LinkedIn s Evolution
My Personal LinkedIn Story
What You ll Find in This Book
CHAPTER 1
Why LinkedIn?
The Demographic Gold Mine
Business Professional Search Engine
High-Value Professional Network
Conclusion
CHAPTER 2
Getting Started on LinkedIn
Why Choose LinkedIn?
Determine Your LinkedIn Objective
What About Other Networking Websites?
Conclusion
CHAPTER 3
Creating Your LinkedIn Account
Contact Information
Adding Your Social Media Accounts
Conclusion
CHAPTER 4
Supercharging Your LinkedIn Profile
Profile Headline
Profile Picture
Status Update
Experience
Education
Volunteer Experience
Skills and Endorsements
Recommendations
Accomplishments
Conclusion
CHAPTER 5
LinkedIn Privacy Settings
Public Profile
Account
Privacy
Ads
Communications
Conclusion
CHAPTER 6
A Tour of Your LinkedIn Homepage
LinkedIn Mobile App Homepage
Conclusion
CHAPTER 7
LinkedIn for Companies
Components of a Company Profile
Company Status Updates
Creating Your Company Page
Conclusion
CHAPTER 8
LinkedIn Search
Why Use Search
Keywords Are Still King
LinkedIn Advanced Search
Using LinkedIn s Advanced Search for Sales
Advanced Job Search
Conclusion
CHAPTER 9
Getting Found on LinkedIn
Keyword Selection
Competitive Analysis
LinkedIn Ranking Factors
LinkedIn Hashtag Communities
LinkedIn Topics
LinkedIn ProFinder
Conclusion
CHAPTER 10
Giving and Receiving LinkedIn Recommendations
How Can Social Proof Get You Hired in Today s Economy?
What Are LinkedIn Recommendations?
Why Do I Need LinkedIn Recommendations?
How Many LinkedIn Recommendations Should I Have?
What Makes a LinkedIn Recommendation Great?
What to Say in Your Recommendations
Whom Should I Recommend?
How to Ask for Recommendations
LinkedIn Endorsements
Conclusion
CHAPTER 11
Connecting with Others
Strategic Networking
Open Networking
Are Your LinkedIn Connections Real People?
Connection Invitation Etiquette
Removing a Connection
Conclusion
CHAPTER 12
Using LinkedIn InMail to Reach Out
InMail vs. Introductions
What Is InMail?
Tips for Writing InMails to Increase Your Response Rates
Conclusion
CHAPTER 13
LinkedIn Groups
LinkedIn Groups Aren t What They Used to Be
Finding Quality Groups
What Is the Best Way to Use Groups?
Communicating with Group Members
How to Start a Group
Managing the Group
Conclusion
CHAPTER 14
Managing Your LinkedIn Connections
Using Notifications to Engage Your Network
Syncing LinkedIn with Google Calendar and Contacts
Conclusion
CHAPTER 15
The Definitive Publishing Platform
Controlling Your Content
Status Updates
Articles
Who s Viewed Your Updates
Native Video
Broadcasting Live Video
Conclusion
CHAPTER 16
LinkedIn Mobile
LinkedIn Mobile App
LinkedIn Job Search
LinkedIn SlideShare
LinkedIn Learning
Premium Apps
Conclusion
CHAPTER