A Panorama of Linguistic Landscape Studies

Cenoz Jasone, Durk Gorter

Description

The first monographic overview of a young emergent and expanding field

Language is on display all around us, all the time, and the study of this linguistic landscape is one of the fastest-growing areas of research in applied linguistics. This book provides an overview of how the field of Linguistic Landscape Studies has emerged and developed over the past 20 years, combined with an in-depth exploration of the theoretical approaches, innovative research methods and major themes that have been central to this dynamic area of research. Written by two authors who have been involved in the field from its inception, the book features summaries of studies from around the world, a discussion of the future of the field, and an analysis of the impact of linguistic landscape research on language policy, language learning and teaching, and minority language revitalization. It will be an invaluable companion for students and researchers in Linguistic Landscape Studies, as well as to those working in related areas.



The book is open access under a CC BY NC ND licence.

Figures

Preface

Chapter 1. Introduction: Captivating Studies of Language in Public Spaces

Chapter 2. History: Early Stages of an Emerging Field

Chapter 3. Theoretical Approaches: A Range of Perspectives

Chapter 4. Research Methods: Quantitative and Qualitative Approaches

Chapter 5. Photography and Other Distinctive Research Methods

Chapter 6. Multilingualism is All Around Us

Chapter 7. The Visibility of Minority Languages

Chapter 8. The Influence of Language Policies

Chapter 9. English Can Be Seen Everywhere

Chapter 10. Educational Contexts

Chapter 11. What's in the Names?

Chapter 12. Expanding the Field of View

References

Index

Sujets

• Minority Studies
• Ethnic Studies
• Literary Criticism
• Linguistics
• Multilingualism
• Professional
• Postgraduate education
• General officer
• Sociolinguistics
• Theory
• Semiotics
• General
• Research
• Postgraduate

Informations

• Publié par: Channel View Publications
• Date de parution: 10 octobre 2023
• Nombre de lectures: 1
• EAN13: 9781800417168
• Langue: English
• Poids de l'ouvrage: 179 Mo

Extrait

A Panorama of Linguistic Landscape Studies
Full details of all our publications can be found on https://www.multilingual-matters.com or by writing to Multilingual Matters, St Nicholas House, 31-34 High Street, Bristol, BS1 2AW, UK.
A Panorama of Linguistic Landscape Studies

Durk Gorter and Jasone Cenoz
MULTILINGUAL MATTERS
Bristol • Jackson
DOI https://doi.org/10.21832/GORTER7144
Library of Congress Cataloging in Publication Data
A catalog record for this book is available from the Library of Congress.
Names: Gorter, D. (Durk), author. | Cenoz, Jasone, author.
Title: A Panorama of Linguistic Landscape Studies/Durk Gorter and Jasone Cenoz.
Description: Bristol; Jackson: Multilingual Matters, 2023. | Includes bibliographical references and index. | Summary: “This book provides an overview of how the field of Linguistic Landscape Studies has emerged and developed over the past 20 years, combined with an in-depth exploration of the theoretical approaches, innovative research methods and major themes that have been central to this dynamic area of research”—Provided by publisher.
Identifiers: LCCN 2023017419 (print) | LCCN 2023017420 (ebook) | ISBN 9781800417144 (hardback) | ISBN 9781800417137 (paperback) | ISBN 9781800417168 (epub) | ISBN 9781800417151 (pdf)
Subjects: LCSH: Linguistic landscape. | Signs and signboards—Semiotics.
Classification: LCC P40.5.P53 G67 2023 (print) | LCC P40.5.P53 (ebook) | DDC 306.44—dc23/eng/20230630
LC record available at https://lccn.loc.gov/2023017419
LC ebook record available at https://lccn.loc.gov/2023017420
British Library Cataloguing in Publication Data
A catalogue entry for this book is available from the British Library.
ISBN-13: 978-1-80041-714-4 (hbk)
ISBN-13: 978-1-80041-713-7 (pbk)
ISBN-13: 978-1-80041-715-1 (pdf)
ISBN-13: 978-1-80041-716-8 (epub)
Open Access
Except where otherwise noted, this work is licensed under the Creative Commons Attribution-NoDerivatives 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
Multilingual Matters
UK: St Nicholas House, 31-34 High Street, Bristol, BS1 2AW, UK.
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Website: https://www.multilingual-matters.com
Twitter: Multi_Ling_Mat
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Blog: https://www.channelviewpublications.wordpress.com
Copyright © 2024 Durk Gorter and Jasone Cenoz.
All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher.
The policy of Multilingual Matters/Channel View Publications is to use papers that are natural, renewable and recyclable products, made from wood grown in sustainable forests. In the manufacturing process of our books, and to further support our policy, preference is given to printers that have FSC and PEFC Chain of Custody certification. The FSC and/or PEFC logos will appear on those books where full certification has been granted to the printer concerned.
Contents
Figures
Preface
1 Introduction: Captivating Studies of Language in Public Spaces
1.1 Introduction
1.2 Definitions, First Use and Scope
1.3 Expansion of the Field
1.4 Linguistic Landscape or Semiotic Landscape
1.5 Landscape
1.6 Concluding Remarks
1.7 Overview of the Book
2 History: Early Stages of an Emerging Field
2.1 Introduction
2.2 The Seeds of a New Field in the Late 20th Century
2.3 The Establishment of a Proper Field
2.4 Growing Momentum
2.5 Concluding Remarks
3 Theoretical Approaches: A Range of Perspectives
3.1 Introduction
3.2 Ethnolinguistic Vitality
3.3 Some Sociological Concepts
3.4 Frame Analysis
3.5 Geosemiotics
3.6 Theorizing Space
3.7 Pragmatics
3.8 Contact Linguistics and Language Variation Studies
3.9 History as a Disciplinary Lens
3.10 Other Disciplinary Perspectives: Economics, Cultural Geography and Policy Sciences
3.11 Toward a Comprehensive Model: MIPS
3.12 Concluding Remarks
4 Research Methods: Quantitative and Qualitative Approaches
4.1 Introduction
4.2 Quantitative Approaches
4.3 Qualitative Approaches
4.4 Mixed Methods: Combining Quantitative and Qualitative Research
4.5 Unresolved Issues: Unit of Analysis and Survey Area
4.6 Concluding Remarks
5 Photography and Other Distinctive Research Methods
5.1 Introduction
5.2 The Photographer-Researcher
5.3 Photographs as Data
5.4 Photographs in Publications
5.5 Video Recording
5.6 Walking Interviews
5.7 Geographic Maps
5.8 Text Extraction and Corpus Analysis
5.9 Eye Tracking
5.10 Concluding Remarks
6 Multilingualism is All Around Us
6.1 Introduction
6.2 The Multilingual Turn
6.3 Typologies of Multilingual Signage
6.4 Our Investigations on Multilingualism in Donostia-San Sebastián
6.5 Concluding Remarks
7 The Visibility of Minority Languages
7.1 Introduction
7.2 Minority Language Research in General
7.3 Public Presence and Visibility as a Key Factor for Minority Languages
7.4 A Comparison of the Presence and Visibility of Minority Languages
7.5 Chinatowns
7.6 Commodification and Tokenism
7.7 Concluding Remarks
8 The Influence of Language Policies
8.1 Introduction
8.2 Language Policy and Planning Research
8.3 Two Illustrative Cases: Canada–Quebec and Belgium–Brussels
8.4 Upgrading the Status of Basque in the Basque Country
8.5 Changes in Linguistic Landscapes in Post-Soviet States
8.6 Language Policies and Display Practices in Various Other Contexts
8.7 Concluding Remarks
9 English Can Be Seen Everywhere
9.1 Introduction
9.2 Our Lens on English and Linguistic Landscape Studies
9.3 English in Traditional Inner Circle Countries
9.4 English and Other Languages in Outer Circle Countries in Asia and Africa
9.5 The Display of English in the Expanding Circle
9.6 Concluding Remarks
10 Educational Contexts
10.1 Introduction
10.2 Linguistic Landscapes as a Pedagogical Tool
10.3 Schoolscapes
10.4 Concluding Remarks
11 What’s In the Names?
11.1 Introduction
11.2 Attributing Names to Languages
11.3 Modernity and Tradition in Names
11.4 Social Change through Place Names and Street Names
11.5 Concluding Remarks
12 Expanding the Field of View
12.1 Introduction
12.3 Expansion of the Range of Topics
12.4 A Forward Outlook
12.5 Final Views
References
Index
Figures
Preface
Figure 0.1 Fedex truck
Chapter 1 Introduction: Captivating Studies of Language in Public Spaces
Figure 1.1 COVID-19 sign
Figure 1.2 Abundance of signage in Times Square in New York City
Figure 1.3 Graph of the exponential growth of the field
Figure 1.4 Signpost in Donostia-San Sebastián
Figure 1.5 Multilingual sign in tourist area in Mallorca
Chapter 2 History: Early Stages of an Emerging Field
Figure 2.1 Multiliteracy at Jaffa Gate in Jerusalem
Figure 2.2 Street signs Ha-Malakh RD. and El-Malak RD. in Jerusalem
Figure 2.3 Trilingual book festival poster in Brussels
Figure 2.4 Bilingual French–English sign in Montreal
Figure 2.5 Japanese restaurant Kome Kome in Barcelona
Figure 2.6 Street crossing in Shinjuku, Tokyo
Figure 2.7 People with handheld screens
Chapter 3 Theoretical Approaches: A Range of Perspectives
Figure 3.1 Sign with longest place name in Wales
Figure 3.2 Worker putting up a new street sign
Figure 3.3 Heterotopia in Venice
Figure 3.4 Garibaldi Square in Naples
Figure 3.5 Multilingual inequality in public spaces (MIPS) (a model of linguistic landscapes with five interlocking and cyclical components)
Chapter 4 Research Methods: Quantitative and Qualitative Approaches
Figure 4.1 Three shop signs: Chinese dominant, English dominant and Chinese only (Hong Kong)
Figure 4.2 Basque-Spanish sign in Donostia-San Sebastián
Figure 4.3 Rabot, the superdiverse neighborhood in Ghent
Figure 4.4 Sign in Ülemiste shopping mall near the airport (Tallinn)
Figure 4.5 LOVE sign: illustrating problems mentioned in Savela (2018)
Figure 4.6 Moving signs on trolleybus (Budapest)
Figure 4.7 Train station exit in Tokyo
Figure 4.8 Two streets in Donostia-San Sebastián and Leeuwarden-Ljouwert
Figure 4.9 Chinatown arch (Vancouver)
Figure 4.10 Our location in Google Street View (screenshot) http://goo.gl/maps/Oppec
Chapter 5 Photography and Other Distinctive Research Methods
Figure 5.1 Cropping sign in three ways (Auckland)
Figure 5.2 Jewelry shop in Cardiff
Figure 5.3 Effect of context: close-up and further away
Figure 5.4 Twice the same sign: an obvious defect
Figure 5.5 Reflection of the photographer
Figure 5.6 Double-decker bus in Hong Kong (similar to the type used by Lou)
Chapter 6 Multilingualism is All Around Us
Figure 6.1 Importance of multimodality, materiality and emplacement (Montreal)
Figure 6.2 ‘On the go’: mimicry in banner, with Greek (Athens)
Figure 6.3 Two types of store signs in Brooklyn, New York
Figure 6.4 Basque-Spanish street signs with changes (before and after)
Chapter 7 The Visibility of Minority Languages
Figure 7.1 Wooden mural with 91 languages in Europe, plus legend with language names
Figure 7.2 Shop sign in Raval neighborhood, Barcelona
Figure 7.3 Bilingual traffic sign with Irish on top
Figure 7.4 Sign in Frisian, Leeuwarden-Ljouwert
Figure 7.5 Italian–Slovenian sign in shop window (Trieste)
Figure 7.6 Dutch and Chinese street sign in Zeedijk, Amsterdam
Figure 7.7 Shops signs in Chinese from the Rome study
Figure 7.8 Chinese–Vietnamese restaurant in Melbourne
Chapter 8 The Influence of Language Policies
Figure 8.1 Point Zero advertisement in Montreal
Figure 8.2 Seeming chaotic English, Dutch and French signs in Brussels
Figure 8.3 Language promotion campaign: ‘hemen ere euskaraz’ (here also Basque)
Figure 8.4 Distribution of Basque on signs in five neighborhoods in Donostia-San Sebastián
Figure 8.5 Shop front in Hanoi following t